| Exploring the influence of digital marketing on consumer behavior and loyalty S Mukhtar, AC Mohan, D Chandra International Journal of Research-Granthaalayah 11 (9), 1-18, 2023 | 8 | 2023 |
| Health hazard and occupational safety challenges for Unorganized sector workers in India PRG Md Shams Mukhtar Journal of Contemporary Issues in Business and Government, 27 (1), ABDC, 2021 | 8 | 2021 |
| Social Media Relevance for Business, Marketing and Preferences for Customers M Mukhtar, K Vigneshwari, A Mohan British Journal of Administrative Management 58 (157), 39-52, 2022 | 6 | 2022 |
| Impact of COVID-19 on the Livelihoods, Health, Well-being and Pay Disparity of Women Workers in Unorganised Sector in India PR Gotmare, MS Mukhtar, LD Bhat, BS Sumalatha The Indian Economic Journal - Sage Publication - ABDC "B" - https://journals …, 2024 | | 2024 |
| EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND LOYALTY MSM Prof. A. Chandra Mohan, Dr. Deepti Chandra GRANTHAALAYAH - International Journal of Research (UGC Peer Review Journal …, 2023 | | 2023 |
| Brand Personality and the Automotive Market: An In-depth Study of Consumer Preferences and Purchase Decisions MS Mukhtar, AC Mohan, D Chandra, PR Gotmare Journal of International Economics 14 (2), 1-19, 2023 | | 2023 |
| Analysing Employee Performance in the IT Industry: The Role of Workforce and Instructional Competencies Explored through PLS-SEM K Vigneshwari, MS Mukhtar, PR Gotmare, AC Mohan Journal of Governance & Public Policy 13 (2), 46-61, 2023 | | 2023 |
| The Influence of Brand Personality on The Consumer Purchasing Decision Towards Different Cars’ Brand DPRG Md. Shams Mukhtar, Prof. Annavarapu Chandra Mohan 9th Management Doctoral Colloquium & Conference 2023,IIT KHARAGPUR, 2023 | | 2023 |
| SOCIAL MEDIA RELEVANCE FOR BUSINESS, MARKETING AND PREFERENCES FOR CUSTOMERS KV MD SHAMS MUKHTAR, PROF. A. C. MOHAN MANAGER – THE BRITISH JOURNAL OF ADMINISTRATIVE MANAGEMENT, ABDC 58 (157 …, 2023 | | 2023 |
| The Impact of Digitalization on Economic Growth of a Country PACM Md. Shams Mukhtar International Research Conference on Sustainable Goals (ICSG 2022),IIM Bodh Gaya, 2022 | | 2022 |
| Social Media factor and its Relevance for Business,Marketing and Preferences for Customers PACM Md. Shams Mukhtar, K.Vigneshwari 2nd Pritam Singh Memorial (PRISM) Conference, IIM Nagpur, 2022 | | 2022 |
| Impact of Social Media Branding for Business and Consumer Preferences: A Comprehensive Study MS Mukhtar, PR Gotmare ugc-care journal 68 (9), 241-256, 2020 | | 2020 |
Preeti GotmareFaculty of Management在 cutn.ac.in 的电子邮件经过验证
