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Lisa L. Scribner
Lisa L. Scribner
Associate Professor of Marketing, University of North Carolina Wilmington
在 uncw.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
The effect of introducing a new brand on consumer perceptions of current brand similarity: the roles of product knowledge and involvement
TL Baker, JB Hunt, LL Scribner
Journal of marketing theory and practice 10 (4), 45-57, 2002
1672002
Service quality measurement and the disconfirmation model: taking care in interpretation
LD Rosen, KR Karwan, LL Scribner
Total Quality Management & Business Excellence 14 (1), 3-14, 2003
1312003
Customer value perception of organic food: cultural differences and cross-national segments
B Seegebarth, SH Behrens, C Klarmann, N Hennigs, LL Scribner
British Food Journal 118 (2), 396-411, 2016
1242016
Customer delight during a crisis: understanding delight through the lens of transformative service research
DC Barnes, J Mesmer-Magnus, LL Scribner, A Krallman, RM Guidice
Journal of Service Management 32 (1), 129-141, 2021
752021
Retail and service encounters: the inter-cultural tourist experience
KB Hartman, T Meyer, LL Scribner
Journal of Hospitality Marketing & Management 18 (2-3), 197-215, 2009
312009
Efficacy of group projects in support skill acquisition: Student vs. alumni perceptions
LL Scribner, TL Baker, V Howe
Marketing Education Review 13 (1), 59-66, 2003
252003
Culture cushion: inherently positive inter‐cultural tourist experiences
KB Hartman, T Meyer, LL Scribner
International Journal of Culture, Tourism and Hospitality Research 3 (3 …, 2009
202009
Understanding consumers' subjective product knowledge: A theoretical investigation
LL Scribner, S Weun
American Marketing Association. Conference Proceedings 11, 213, 2000
192000
Service amid crisis: the role of supervisor humor and discretionary organizational support
RM Guidice, J Mesmer-Magnus, DC Barnes, LL Scribner
Journal of Services Marketing 37 (2), 168-183, 2023
62023
Analysis of information content in United States and Korean magazine advertising
S Weun, JB Hunt, LL Scribner
Journal of Global Business 15 (28), 63-72, 2004
62004
Developing a multidimensional subjective product knowledge scale
LL Scribner, S Weun
working paper, 2001
62001
Would You Rather... a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses
S Zhang, LL Scribner
Journal of Marketing Education, 02734753231223155, 2024
22024
Selling the value: Perceptions of value from key stakeholders in university sales centers
MM Lastner, LL Scribner, MJ Pelletier
Journal of Global Scholars of Marketing Science 33 (3), 382-401, 2023
22023
Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum With the Modern Sales Environment
LL Scribner, D Delpechitre, MM Lastner
Journal of Marketing Education, 02734753241284872, 2024
2024
CUSTOMER VALUE PERCEPTION: CROSS-NATIONAL PREFERENCES FOR ORGANIC FOOD
B Seegebarth, KP Wiedmann, S Behrens, C Klarmann, LL Scribner
Global Marketing Conference, 830-830, 2014
2014
Sales Tax And Consumer Purchase Decisions
KG Key, LL Scribner
Journal Of Applied Business Research 20 (1), 1-12, 2004
2004
Direct Marketer Sales and Use Tax Issues: Post-Quill Developments
N Adkins, KG Key, LL Scribner
J. St. Tax'n 17, 45, 1998
1998
The Influence of Influencers on Brand Trust and Purchase Intentions
L Hope, D Hueso, A Hernandez-Fernandez, LL Scribner
Wilmington, NC September 27-30, 76, 0
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