| Exploring generation Z's purchase behavior towards luxury apparel: A conceptual framework V Jain, R Vatsa, K Jagani Romanian Journal of Marketing, 18, 2014 | 95 | 2014 |
| Social media influencer marketing: foundations, trends, and ways forward Y Joshi, WM Lim, K Jagani, S Kumar Electronic Commerce Research, 1-55, 2023 | 66 | 2023 |
| Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy R Trivedi, K Jagani International Journal of Pharmaceutical and Healthcare Marketing 12 (3), 288-306, 2018 | 17 | 2018 |
| Customer Segmentation and Factors Affecting Willingness to Order Private Label Brands: An E-Grocery Shopper's Perspective K Jagani, FV Oza, H Chauhan Improving Marketing Strategies for Private Label Products, 227-253, 2020 | 9 | 2020 |
| Communicating nutraceuticals: A multi-stakeholder perspective from a developing nation V Jain, S Roy, N Damle, K Jagani Health Marketing Quarterly 33 (3), 239-254, 2016 | 3 | 2016 |
| Digital participation through mobile internet banking and its impact on financial inclusion: A study of Jan Dhan Yojana. S Jagani, K. & Patra International Journal of Public Administration in the Digital Age 4 (4), 51-61, 2017 | 2* | 2017 |
| Impact of relevance and clutter of advertisement on irritation–An experimental study on the US and Indian consumers K Jagani, R Goldsmith | 2 | 2017 |
| Impact of Smell on Consumer Purchase Intention at High and Low Purchase Decision Involvement Level V Jain, MP Shetty, MK Jagani MARKETING & COMMUNICATION, 5, 2015 | 2 | 2015 |
| “How I think, Who I am”—Role of social media influencers (SMIs) as change agents J Paul, K Jagani, N Yadav Journal of Consumer Behaviour, 2024 | 1 | 2024 |
| The Himalayan Chocolate: Brand Extension For Social Enterprise. KJ Bharat Damani Ivey Publication, 2024 | | 2024 |
| Compensatory consumption and reprieve from trauma-related negative emotions: An Indian context. S Jagani, K. & Shinde International Journal of Marketing Semiotics & Discourse Studies 8, 1-15, 2020 | | 2020 |
| Is Selfie Moving Towards Popular Culture?-Application of Selfie Phenomenon and Extension of Digital Self in Television Ads FV Oza, K Jagani ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES 7 (4), 118-131, 2017 | | 2017 |
Dr. Varsha JainAGK Chair Professor of Marketing, MICA Ahmedabad, India在 micamail.in 的电子邮件经过验证
