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Parvinder Arora
Parvinder Arora
Assistant Professor (Marketing) at IMI New Delhi
在 micamail.in 的电子邮件经过验证
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The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value
J Trivedi, D Kasilingam, P Arora, S Soni
Journal of Consumer Behaviour 21 (4), 896-908, 2022
402022
The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective
J Trivedi, P Arora, S Soni
Tourism Recreation Research 49 (3), 609-622, 2024
52024
Effect of Influencer Marketing on Travelers' Destination and Hotel Choice: The Moderating Role of Advertising Duration
PA Jay Trivedi, Ramzan Sama
PRism 18 (Issue 1), 2022
52022
Green Hotel Re-Patronage Intention: A BRT Perspective: An Abstract
P Arora, S Soni
Academy of Marketing Science Annual Conference, 315-316, 2022
2022
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