| Gender differences in the use of message cues and judgments J Meyers-Levy, B Sternthal Journal of marketing research 28 (1), 84-96, 1991 | 981 | 1991 |
| The persuasive effect of source credibility: Tests of cognitive response B Sternthal, R Dholakia, C Leavitt Journal of Consumer research 4 (4), 252-260, 1978 | 937 | 1978 |
| Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness AY Lee, PA Keller, B Sternthal Journal of Consumer Research 36 (5), 735-747, 2010 | 775 | 2010 |
| Impact of deals and deal retraction on brand switching JA Dodson, AM Tybout, B Sternthal Journal of marketing research 15 (1), 72-81, 1978 | 747 | 1978 |
| Highly credible sources: persuasive facilitators or persuasive liabilities? R Roy Dholakia, B Sternthal Journal of Consumer research 3 (4), 223-232, 1977 | 724 | 1977 |
| The persuasive effect of scarce credibility: a situational analysis B Sternthal, LW Phillips, R Dholakia Public opinion quarterly 42 (3), 285-314, 1978 | 693 | 1978 |
| Humor in advertising B Sternthal, CS Craig Journal of marketing 37 (4), 12-18, 1973 | 671 | 1973 |
| The effects of knowledge, motivation, and type of message on ad processing and product judgments D Maheswaran, B Sternthal Journal of consumer Research 17 (1), 66-73, 1990 | 629 | 1990 |
| Detecting and explaining vividness effects in attitudinal judgments J Kisielius, B Sternthal Journal of marketing research 21 (1), 54-64, 1984 | 610 | 1984 |
| Age differences in information processing: A perspective on the aged consumer LW Phillips, B Sternthal Journal of Marketing Research 14 (4), 444-457, 1977 | 579 | 1977 |
| Ease of message processing as a moderator of repetition effects in advertising P Anand, B Sternthal Journal of marketing research 27 (3), 345-353, 1990 | 540 | 1990 |
| Three questions you need to ask about your brand KL Keller, B Sternthal, A Tybout Harvard business review 80 (9), 80-89, 2002 | 504 | 2002 |
| Television commercial wearout: An information processing view BJ Calder, B Sternthal Journal of Marketing Research 17 (2), 173-186, 1980 | 498 | 1980 |
| Using information processing theory to design marketing strategies AM Tybout, BJ Calder, B Sternthal Journal of Marketing Research 18 (1), 73-79, 1981 | 484 | 1981 |
| The effects of positive mood on memory AY Lee, B Sternthal Journal of consumer research 26 (2), 115-127, 1999 | 464 | 1999 |
| The construct validity of the tripartite classification of attitudes RP Bagozzi, AM Tybout, CS Craig, B Sternthal Journal of Marketing Research 16 (1), 88-95, 1979 | 425 | 1979 |
| Examining the vividness controversy: An availability-valence interpretation J Kisielius, B Sternthal Journal of Consumer Research 12 (4), 418-431, 1986 | 417 | 1986 |
| Consumer behavior: An information processing perspective B Sternthal, CS Craig Prentice Hall, 1982 | 344 | 1982 |
| A two-factor explanation of assimilation and contrast effects J Meyers-Levy, B Sternthal Journal of marketing research 30 (3), 359-368, 1993 | 340 | 1993 |
| Fear appeals: Revisited and revised B Sternthal, CS Craig Journal of consumer research 1 (3), 22-34, 1974 | 317 | 1974 |
Ruby Roy DholakiaUniversity of Rhode Island在 uri.edu 的电子邮件经过验证
