| Social media adoption in SMEs impacted by COVID-19: The TOE model MI Effendi, D Sugandini, Y Istanto The Journal of Asian Finance, Economics and Business 7 (11), 915-925, 2020 | 274 | 2020 |
| Pengaruh Strategi Keunggulan Bersaing Dan Positioning Terhadap Kinerja (Survey Pada Koperasi Serba Usaha Di Kabupaten Sleman Yogyakarta) Y Istanto Buletin Ekonomi 8 (2), 70-170, 2010 | 57 | 2010 |
| Technology-organization-environment model and technology acceptance model in adoption of social media marketing on SMEs tourism D Sugandini, MI Effendi, Y Istanto, R Arundati, ED Rahmawati Journal of Environmental Management and Tourism 10 (4), 878-885, 2019 | 35 | 2019 |
| Pemasaran Melaui Media Sosial pada Usaha Kecil Y Istanto, I Rahatmawati, D Sugandini, R Arundati, T Adisti Zahir Publishing 1 (1), 2020 | 32 | 2020 |
| Pemasaran Digital: Adopsi Media Sosial Pada UKM D Sugandini, M Effendi, Y Istanto, R Arundati, E Rahmawati Zahir Publishing, 2019 | 28 | 2019 |
| HKI Buku The Technology-Organization-Environment Framework: Adopsi Teknologipada Ukm MI Effendi, D Sugandini, Y Istanto, T Adisti, R Arundati Zahir Publishing, 2020 | 27 | 2020 |
| The influence of internal marketing on internal service quality mediated by job satisfaction and employee loyalty S Helmi, M Suyanto, MI Effendi, A Hidayat, Z Mustafa Journal of Economics and Sustainable Development 13 (6), 63-69, 2022 | 23 | 2022 |
| Adoption of natural dyes for batik artisans in Yogyakarta, Indonesia D Sugandini, I Rahatmawati, Y Istanto Review of Integrated Business and Economics Research 6, 349-359, 2017 | 20 | 2017 |
| Internal marketing in its influence on organizational commitment: The mediation of job satisfaction and organizational justice U Chasanah, M Suyanto, Y Istanto WSEAS Transactions on Business and Economics 18 (70), 712-731, 2021 | 19 | 2021 |
| Inovasi teknologi informasi dan kinerja bisnis UKM M Effendy, D Sugandini, Y Istanto, R Arundati Zahir Publishing 1 (1), 2020 | 13 | 2020 |
| Pengaruh entrepreneurial orientation, market orientation dan innovation product terhadap market performance saat pandemi covid-19 D Kesuma, Y Istanto Kinerja: Jurnal Ekonomi dan Manajemen 18 (2), 239-247, 2021 | 12 | 2021 |
| Pengaruh Customer Experience Terhadap Attitude Loyalty Dan Behavioral Loyalty Yang Dimediasi Oleh Emotional Experience Pada Pengguna Mobile Application Shopee (Studi Kasus Di … A Rahmawati, D Sugandini, Y Istanto JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam …, 2021 | 11 | 2021 |
| The resistance of social media adoption to SMEs in Yogyakarta: Exploratory Study D Sugandini, MI Effendi, Y Istanto Proceeding of LPPM UPN “Veteran” Yogyakarta Conference Series 2020–Economic …, 2020 | 11 | 2020 |
| Pengaruh Intervensi Pelayanan dan Disain Fasilitas Pelayanan Terhadap Minat Pembelian Ulang Y Istanto Journal Balance Economics, Business, Management and Accounting, Th. IV, 1-14, 2007 | 9 | 2007 |
| The Resistance of SMEs in Adopting Social Media: TOE Model D Sugandini, MI Effendi, Y Istanto Business Management, Economics and Social Sciences, 175-179, 2020 | 8 | 2020 |
| Effect of Product Quality, Brand Image, Price, and E-Service Quality on Decisions on Purchase of Aesthetic Cosmetic Products Online in Yogyakarta and South Sumatera City D Harlofida, S Veronica, Y Istanto ICBEEM 2019, 65-72, 2020 | 7 | 2020 |
| E-learning system success adoption in Indonesia higher education D Sugandini, Y Istanto Academic Journal of Interdisciplinary Studies 11 (1), 149-149, 2022 | 6 | 2022 |
| Intention to Adopt E-Learning with Anxiety: UTAUT Model D Sugandini, Y Istanto, R Arundati, T Adisti Review of Integrative Business and Economics Research 11, 198-212, 2022 | 5 | 2022 |
| Effect of attraction, the quality of destination, motivation, and satisfaction of intentions to revisit on heritage destination YA Puspitasari, D Sugandini, Y Istanto Proceedings of the International Conference of Business, Economy …, 2020 | 5 | 2020 |
| The antecedent and consequences of resistance to social media adoption in SMEs Y Istanto, D Sugandini, MI Effendi, R Arundati Jurnal Konseling dan Pendidikan 10 (1), 53-64, 2022 | 4 | 2022 |
