| To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry E Osadchaya, B Marder, JA Yule, A Yau, L Lavertu, N Stylos, S Oliver, ... Business Horizons, 2024 | 16 | 2024 |
| Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion L Gao, B Marder, E Lacka, J Colliander Psychology & Marketing, 2024 | | 2024 |
| What Drives Advertisers Toward or Away From Immersive Virtual Spaces?: The Metaverse Conundrum: Affordances and “Disaffordances” Through the Eyes of Advertisers B Marder, A Yau, J Yule, E Osadchaya, R Angell, WZ Zhang, S Oliver, ... Journal of Advertising Research 64 (3), 255-283, 2024 | | 2024 |
| The Paradox of Virtuous Online Presentation: Examining the Receiver's Perceptions of Impression Management L Gao, B Marder, E Lacka Academy of Marketing Science World Marketing Congress, 56-66, 2023 | | 2023 |
| What Drives Advertisers toward Or Away from Immersive Virtual Spaces? A Yau, J Yule, E Osadchaya, R Angell, W Zhang, S Oliver, L Lavertu, ... | | |
