| The effects of brand extensions on market share and advertising efficiency DC Smith, CW Park Journal of marketing research 29 (3), 296-313, 1992 | 1459 | 1992 |
| Cross-functional product development teams, creativity, and the innovativeness of new consumer products R Sethi, DC Smith, CW Park Journal of marketing research 38 (1), 73-85, 2001 | 1403 | 2001 |
| The effects of situational factors on in-store grocery shopping behavior: The role of store environment and time available for shopping CW Park, ES Iyer, DC Smith Journal of consumer research 15 (4), 422-433, 1989 | 1017 | 1989 |
| The effect of brand portfolio characteristics on consumer evaluations of brand extensions PA Dacin, DC Smith Journal of Marketing research 31 (2), 229-242, 1994 | 992 | 1994 |
| In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products J Andrews, DC Smith Journal of marketing research 33 (2), 174-187, 1996 | 943 | 1996 |
| Threats to the external validity of brand extension research RR Klink, DC Smith Journal of marketing research 38 (3), 326-335, 2001 | 720 | 2001 |
| Cents or percent? The effects of promotion framing on price expectations and choice D DelVecchio, HS Krishnan, DC Smith Journal of marketing 71 (3), 158-170, 2007 | 398 | 2007 |
| Brand-extension price premiums: the effects of perceived fit and extension product category risk D DelVecchio, DC Smith Journal of the Academy of Marketing Science 33, 184-196, 2005 | 349 | 2005 |
| Product-level choice: a top-down or bottom-up process? CW Park, DC Smith Journal of Consumer Research 16 (3), 289-299, 1989 | 216 | 1989 |
| Brand extensions and advertising efficiency: What can and cannot be expected. DC Smith Journal of Advertising Research, 1992 | 175 | 1992 |
| Rethinking the effect of perceived fit on customers’ evaluations of new products DC Smith, J Andrews Journal of the academy of marketing science 23, 4-14, 1995 | 158 | 1995 |
| A project‐based approach to competitive analysis JE Prescott, DC Smith Strategic Management Journal 8 (5), 411-423, 1987 | 118 | 1987 |
| How to kill a team’s creativity R Sethi, DC Smith, CW Park Harvard business review 80 (8), 16-17, 2002 | 114 | 2002 |
| The largest survey of “leading‐edge” competitor intelligence managers JE Prescott, DC Smith Planning Review 17 (3), 6-13, 1989 | 98 | 1989 |
| Book review: managing brand equity: capitalizing on the value of a brand name GM Zinkhan, DC Smith Journal of Marketing 56 (2), 125-128, 1992 | 78 | 1992 |
| Determining relationship skills of prospective salespeople MK Rich, DC Smith Journal of Business & Industrial Marketing 15 (4), 242-259, 2000 | 71 | 2000 |
| Diagnostic accuracy of whole-body MRI versus standard imaging pathways for metastatic disease in newly diagnosed non-small-cell lung cancer: the prospective Streamline L trial SA Taylor, S Mallett, S Ball, S Beare, G Bhatnagar, A Bhowmik, P Boavida, ... The Lancet Respiratory Medicine 7 (6), 523-532, 2019 | 65 | 2019 |
| The importance and challenges of being interesting DC Smith Journal of the Academy of Marketing Science 31 (3), 319-322, 2003 | 62 | 2003 |
| One hundred years of excellence in business education: What have we learned? F Acito, PM McDougall, DC Smith Business Horizons 51 (1), 5-12, 2008 | 56 | 2008 |
| The Role of Competitive Analysis in Implementing a marketOrientation DC Smith, J Andrews, TR Blevins Journal of Services Marketing 6 (1), 23-36, 1992 | 56 | 1992 |
