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John Nadeau
John Nadeau
在 cbu.ca 的电子邮件经过验证
标题
引用次数
引用次数
年份
Destination in a country image context
J Nadeau, L Heslop, N O’Reilly, P Luk
Annals of tourism Research 35 (1), 84-106, 2008
7082008
The future of marketing education: A practitioner’s perspective
D Finch, J Nadeau, N O’Reilly
Journal of Marketing Education 35 (1), 54-67, 2013
2402013
Brand personality in higher education: anthropomorphized university marketing communications
R Rutter, F Lettice, J Nadeau
Journal of marketing for higher education 27 (1), 19-39, 2017
1892017
The role of social media in the co-creation of value in relationship marketing: A multi-domain study
G Abeza, N O’Reilly, D Finch, B Séguin, J Nadeau
Journal of Strategic Marketing 28 (6), 472-493, 2020
1102020
China and the Olympics: views of insiders and outsiders
LA Heslop, J Nadeau, N O'reilly
International Marketing Review 27 (4), 404-433, 2010
1042010
Branding MBA programs: The use of target market desired outcomes for effective brand positioning
LA Heslop, J Nadeau
Journal of Marketing for Higher Education 20 (1), 85-117, 2010
832010
Mega-event and country co-branding: Image shifts, transfers and reputational impacts
LA Heslop, J Nadeau, N O'reilly, A Armenakyan
Corporate Reputation Review 16, 7-33, 2013
812013
The Role of Mega-Sports Event Interest in Sponsorship and Ambush Marketing Attitudes.
E Macintosh, J Nadeau, B Seguin, N O'Reilly, CL Bradish, D Legg
Sport Marketing Quarterly 21 (1), 2012
702012
In-stadium sponsorship evaluation of a mega-sponsee: The 2004 Grey Cup
N O'Reilly, J Nadeau, B Séguin, M Harrison
International Journal of Sports Marketing and Sponsorship 8 (2), 64-83, 2007
632007
Competitive advantage with new product development: implications for life cycle theory
J Nadeau, RM Casselman
Journal of Strategic Marketing 16 (5), 401-411, 2008
612008
Revenue generation in professional sport: A diagnostic analysis
NJ O'Reilly, JP Nadeau
International Journal of Sport Management and Marketing 1 (4), 311-330, 2006
412006
Observing the influence of affective states on parent–child interactions and in‐store purchase decisions
J Nadeau, M Bradley
Journal of Consumer Behaviour 11 (2), 105-114, 2012
392012
Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships
RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice
Industrial Management & Data Systems 121 (12), 2387-2410, 2021
382021
The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence
R Rutter, J Nadeau, U Aagerup, F Lettice
Internet Research 30 (1), 85-107, 2020
372020
Sport communication: A multidimensional assessment of the field’s development
G Abeza, N O’Reilly, J Nadeau
International Journal of Sport Communication 7 (3), 289-316, 2014
362014
Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups
X Xing, AG Church, N O'Reilly, A Pegoraro, J Nadeau, L Heslop, B Séguin
International Journal of Sports Marketing and Sponsorship 9 (4), 77-91, 2008
352008
Country image evaluations and migration intentions
J Nadeau, AH Olafsen
Place Branding and Public Diplomacy 11, 293-308, 2015
332015
" If You Can't Win, Why Should I Buy a Ticket?": Hope, Fan Welfare, and Competitive Balance.
N O'Reilly, A Kaplan, R Rahinel, J Nadeau
International Journal of Sport Finance 3 (2), 2008
332008
Tourism destination image resiliency during a pandemic as portrayed through emotions on Twitter
J Nadeau, LJ Wardley, E Rajabi
Tourism and Hospitality Research 22 (1), 60-70, 2022
312022
A co-creation shift in learning management: Work design for institutional commitment and personal growth
LJ Wardley, CH Bélanger, J Nadeau
Higher Education 74, 997-1013, 2017
312017
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