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Evelyn Lopez Gonzalez
Evelyn Lopez Gonzalez
Profesora Escuela de Negocios Universidad Ana G. Mendez
在 uagm.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
JA Flecha Ortiz, MA Santos Corrada, E Lopez, V Dones
Media International Australia, 1329878X20966379, 2020
772020
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation
J Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ...
Journal of Business Research 125, 798-805, 2021
582021
The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services
M Santos Corrada, JA Flecha, E Lopez
European Business Review 32 (2), 297-315, 2020
472020
Relationship between organizational citizenship and commitment in Puerto Rico banks
A Rosario Núñez, E Marquez, M Zayas, E López
International Journal of Sociology and Social Policy 40 (7/8), 643-658, 2020
322020
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy
MDLM Santos‐Corrada, R Méndez‐Tejeda, JA Flecha‐Ortiz, E Lopez
Journal of Consumer Behaviour, 2023
142023
Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention
JA Flecha-Ortiz, V Feliberty-Lugo, M Santos-Corrada, E Lopez, V Dones
Journal of Interactive Advertising 23 (2), 114-127, 2023
132023
Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270, 2019
132019
Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
JAF Ortiz, M De Los M. Santos Corrada, E Lopez, V Dones, VF Lugo
Journal of Brand Management 30 (6), 535-549, 2023
122023
Knowledge Management and Innovatuve Behavior: Police reform efforts in puerto Rico
BA Luis Castro, Maria Santos Corrada, Jose A Flecha Ortiz , Evelyn Lopez ...
Journal of Knowledge Management, 2021
10*2021
The Gratifications of Ephemeral Marketing Content, The use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation
VD Evelyn Lopez, Jose A. Flecha, Maria Santos
Global Business Review, 1-12, 2021
9*2021
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase
EL Virgin Dones , Jose A. Flecha, Maria De Los M. Santos Corrada
Esic market Economics and Business Journal 49 (3), 501-516, 2018
82018
The role of organizational resilience in SME service innovation and value cocreation
E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones
Journal of Services Marketing 38 (4), 443-459, 2024
52024
Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra
V Dones, JA Flecha, MDLMS Corrada, E López
Esic market 49 (161), 517-532, 2018
32018
Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19
V Dones, J Flecha-Ortiz, M Santos-Corrada, E Lopez
International Journal of Pharmaceutical and Healthcare Marketing 17 (3), 380-404, 2023
22023
El servicio al cliente como estrategia de lealtad para las empresas sociales
E López-González, JC Sosa-Varela, M Ortiz-Soto
Multidisciplinary Business Review 9 (2), 1-9, 2016
22016
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico
VD Jose A. Flecha, Maria Santos Corrada, Evelyn Lopez
Media International Australia, 1-15, 2020
2020
Millennials: as vantagens geradas pelo uso do snapchat e seu impacto na interação com o conteúdo da marca
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270, 2019
2019
Millenials: the gratifications generated using snapchat and its impact on the interaction with brand content
MM Santos-Corrada, JA Flecha, E Lopez, V Dones
Estudios Gerenciales 35 (152), 259-270, 2019
2019
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