Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico JA Flecha Ortiz, MA Santos Corrada, E Lopez, V Dones Media International Australia, 1329878X20966379, 2020 | 77 | 2020 |
Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation J Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ... Journal of Business Research 125, 798-805, 2021 | 58 | 2021 |
The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services M Santos Corrada, JA Flecha, E Lopez European Business Review 32 (2), 297-315, 2020 | 47 | 2020 |
Relationship between organizational citizenship and commitment in Puerto Rico banks A Rosario Núñez, E Marquez, M Zayas, E López International Journal of Sociology and Social Policy 40 (7/8), 643-658, 2020 | 32 | 2020 |
An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy MDLM Santos‐Corrada, R Méndez‐Tejeda, JA Flecha‐Ortiz, E Lopez Journal of Consumer Behaviour, 2023 | 14 | 2023 |
Hedonic and utilitarian gratifications to the use of TikTok by Generation Z and the Parasocial relationships with influencers as a mediating force to purchase intention JA Flecha-Ortiz, V Feliberty-Lugo, M Santos-Corrada, E Lopez, V Dones Journal of Interactive Advertising 23 (2), 114-127, 2023 | 13 | 2023 |
Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | 13 | 2019 |
Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent JAF Ortiz, M De Los M. Santos Corrada, E Lopez, V Dones, VF Lugo Journal of Brand Management 30 (6), 535-549, 2023 | 12 | 2023 |
Knowledge Management and Innovatuve Behavior: Police reform efforts in puerto Rico BA Luis Castro, Maria Santos Corrada, Jose A Flecha Ortiz , Evelyn Lopez ... Journal of Knowledge Management, 2021 | 10* | 2021 |
The Gratifications of Ephemeral Marketing Content, The use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation VD Evelyn Lopez, Jose A. Flecha, Maria Santos Global Business Review, 1-12, 2021 | 9* | 2021 |
Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase EL Virgin Dones , Jose A. Flecha, Maria De Los M. Santos Corrada Esic market Economics and Business Journal 49 (3), 501-516, 2018 | 8 | 2018 |
The role of organizational resilience in SME service innovation and value cocreation E Lopez, JA Flecha-Ortiz, M Santos-Corrada, V Dones Journal of Services Marketing 38 (4), 443-459, 2024 | 5 | 2024 |
Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra V Dones, JA Flecha, MDLMS Corrada, E López Esic market 49 (161), 517-532, 2018 | 3 | 2018 |
Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19 V Dones, J Flecha-Ortiz, M Santos-Corrada, E Lopez International Journal of Pharmaceutical and Healthcare Marketing 17 (3), 380-404, 2023 | 2 | 2023 |
El servicio al cliente como estrategia de lealtad para las empresas sociales E López-González, JC Sosa-Varela, M Ortiz-Soto Multidisciplinary Business Review 9 (2), 1-9, 2016 | 2 | 2016 |
Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico VD Jose A. Flecha, Maria Santos Corrada, Evelyn Lopez Media International Australia, 1-15, 2020 | | 2020 |
Millennials: as vantagens geradas pelo uso do snapchat e seu impacto na interação com o conteúdo da marca MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | | 2019 |
Millenials: the gratifications generated using snapchat and its impact on the interaction with brand content MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | | 2019 |