| The faces of success: Beauty and ugliness premiums in e-commerce platforms L Peng, G Cui, Y Chung, W Zheng Journal of Marketing 84 (4), 67-85, 2020 | 147 | 2020 |
| The effect of slow motion video on consumer inference Y Yin, JS Jia, W Zheng Journal of Marketing Research 58 (5), 1007-1024, 2021 | 24 | 2021 |
| Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference H Jia, EW Wan, W Zheng Journal of Consumer Research 50 (1), 142-166, 2023 | 12 | 2023 |
| The importance of being earnest: Mandatory vs. voluntary disclosure of incentives for online product reviews G Cui, Y Chung, L Peng, W Zheng Journal of Business Research 141, 633-645, 2022 | 11 | 2022 |
| The Slow and the Spurious: The Effect of Video Slow Motion on Consumer Persuasion and Trust Y Yin, W Zheng, J S Jia ACR North American Advances, 2019 | | 2019 |
| The Face of Success: Beauty and Ugliness Premiums in Online Platform L Peng, YH Chung, G Cui, W Zheng The 15th Annual Conference of JMS China Marketing Science, 2018 | | 2018 |
