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Kirsten Victory
Kirsten Victory
Ehrenberg-Bass Institute, University of South Australia
在 unisa.edu.au 的电子邮件经过验证 - 首页
标题
引用次数
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年份
How common is new product failure and when does it vary?
K Victory, M Nenycz-Thiel, J Dawes, A Tanusondjaja, AM Corsi
Marketing Letters, 2021
282021
The market-based assets theory of brand competition
B Sharp, J Dawes, K Victory
Journal of Retailing and Consumer Services 76, 103566, 2024
112024
Are there generalizable patterns in line extension performance?
K Victory, A Tanusondjaja, J Dawes, M Nenycz-Thiel, J Romaniuk
Journal of Product & Brand Management, 2024
2024
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