Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward NK Tiwary, RK Kumar, S Sarraf, P Kumar, NP Rana Journal of Business Research 131, 121-139, 2021 | 86 | 2021 |
How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19–A mixed methods study S Sarraf, AK Kushwaha, AK Kar, YK Dwivedi, M Giannakis International Journal of Production Economics 267, 109064, 2024 | 6 | 2024 |
How do system and user characteristics, along with anthropomorphism, impact cognitive absorption of chatbots–Introducing SUCCAST through a mixed methods study S Sarraf, AK Kar, M Janssen Decision Support Systems 178, 114132, 2024 | 5 | 2024 |
A Study of eXplainable Artificial Intelligence: A Systematic Literature Review of the Applications S Kumar, S Sarraf, AK Kar, PV Ilavarasan IoT, Big Data and AI for Improving Quality of Everyday Life: Present and …, 2023 | | 2023 |
Modelling User Experience, Emotions and Concerns for Predicting Firm Response-the Case of Low-Cost Carriers During Pandemic S Sarraf, PV Ilavarsana, A Gupta, AK Kar Conference on e-Business, e-Services and e-Society, 456-467, 2022 | | 2022 |
Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward T Nishant Kumar, RK Kumar, S Sarraf, P Kumar, NP Rana Elsevier, 2021 | | 2021 |