Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior R Godey, B., Manthiou A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R ... Journal of Business Research, 2016 | 2178 | 2016 |
The experience economy approach to festival marketing: Vivid memory and attendee loyalty L Manthiou A., Lee S., Tang L., & Chiang Journal of Services Marketing, 2014 | 409 | 2014 |
The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence X Manthiou, A., Kang, J., Hyun, SS, & Fu International Journal of Hospitality Management, 2018 | 234 | 2018 |
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry L Kang J., Manthiou A., Surmajan, N. & Tang Journal of Hospitality Marketing & Management, 2017 | 219 | 2017 |
Investigating the Effects of Memorable Experiences: An Extended Model of Script Theory. L Manthiou A., Kang J., Tang, R. & Chiang Journal of Travel and Tourism Marketing, 2016 | 139 | 2016 |
Identifying and responding to customer needs on Facebook fan pages. L Manthiou, A., Chiang, L., & Tang International Journal of Technology and Human Interaction 9 (3), 2013 | 139* | 2013 |
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research A Manthiou, E Hickman, P Klaus Journal of Retailing and Consumer Services 57, 102218, 2020 | 124 | 2020 |
Applying the EEE customer mindset in luxury: reevaluating customer experience research and practice during and after corona MA Klaus P. Journal of Service Management, 2020 | 83 | 2020 |
The incorporation of consumer experience into the branding process: an investigation of name‐brand hotels A Manthiou, J Kang, N Sumarjan, L Tang International Journal of Tourism Research 18 (2), 105-115, 2016 | 80 | 2016 |
Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model. LCL Manthiou A., Ayadi, K., Lee, S., Tang Journal of Travel and Tourism Marketing, 2017 | 75 | 2017 |
Consumer responses to planned obsolescence O Kuppelwieser, V., Klaus, P., Manthiou, A., & Boujena Journal of Retailing and Consumer Services, 2019 | 73 | 2019 |
An integration of cognitive appraisal theory and script theory in the luxury cruise sector: The bridging role of recollection and storytelling HSS Manthiou A., Kang, J. Journal of Travel and Tourism Marketing, 2017 | 72 | 2017 |
The role of customer experience in the perceived value–word-of-mouth relationship VG Kuppelwieser, P Klaus, A Manthiou, LD Hollebeek Journal of Services Marketing 36 (3), 364-378, 2022 | 70 | 2022 |
A visitor-based brand equity perspective: The case of a public festival. T Manthiou A., Kang J., Schrier Tourism Review, 2014 | 69 | 2014 |
Investigating festivals and events as social gatherings: the application of social identity theory L Chiang, Xu, K A., A J., Tang, L., & Manthiou Journal of Travel and Tourism Marketing, 2017 | 65 | 2017 |
Does consumers' feeling affect their quality of life? Roles of consumption emotion and its consequences S Lee, A Manthiou, M Jeong, L Tang, L Chiang International Journal of Tourism Research 17 (4), 409-416, 2015 | 50 | 2015 |
Places as authentic consumption contexts A Spielmann, N., Babin B., and Manthiou Psychology & Marketing, 2018 | 47 | 2018 |
An assessment of value dimensions in hiking tourism: Pathways toward quality of life. L Lee, S., Manthiou, A., Tang, L., & Chiang International Journal of Tourism Research, 2018 | 46 | 2018 |
Reason and reaction: The dual route of the decision-making process on Facebook fan pages for hospitality brands R Manthiou, A., Tang L. & Bosselman Electronic Markets, 2014 | 40 | 2014 |
Slow tourism: Conceptualization and interpretation – A travel vloggers’ perspective. VH Manthiou A., & Klaus, P., & Luong Tourism Management 93 (December 2022), 104570, 2022 | 39 | 2022 |