| Is spiritual tourism a new strategy for marketing Islam? F Haq, H Yin Wong Journal of Islamic Marketing 1 (2), 136-148, 2010 | 189 | 2010 |
| Spiritual journey to Hajj: Australian and Pakistani experience and expectations F Haq, J Jackson Journal of management, spirituality & religion 6 (2), 141-156, 2009 | 167 | 2009 |
| The significance of partnership as a marketing strategy for Islamic spiritual tourism FM Haq Journal of Islamic Marketing 5 (2), 258-272, 2014 | 60 | 2014 |
| Applying Ansoff’s growth strategy matrix to consumer segments and typologies in spiritual tourism M Haq, H Wong, A Jackson CQUniversity, 2008 | 42 | 2008 |
| Halal branding for medical tourism: Case of Indian hospitals A Medhekar, F Haq Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools …, 2018 | 41 | 2018 |
| The recognition of marketing of spiritual tourism as a significant new area in leisure travel M Haq, A Jackson CQUniversity, 2006 | 39 | 2006 |
| Development of spiritual tourism circuits: The case of India A Medhekar, F Haq GSTF Journal on Business Review (GBR) 2 (2), 2012 | 38 | 2012 |
| Exploring consumer segments and typologies of relevance to spirtual tourism M Haq, A Jackson CQUniversity, 2006 | 34 | 2006 |
| Branding Islamic spiritual tourism: an exploratory study in Australia and Pakistan F Haq, HY Wong European journal of business and management 5 (11), 154-162, 2013 | 33 | 2013 |
| Marketing Indian medical tourism to Muslim patients in an Islamic way A Medhekar, F Haq First Conference on Islamic Marketing, Kuala Lumpur, Malaysia 1 (1), 2010 | 29 | 2010 |
| Is spiritual tourism a peace vehicle for social transformation and economic prosperity in India and Pakistan? F Haq, A Medhekar Marketing peace for social transformation and Global prosperity, 189-211, 2019 | 22 | 2019 |
| Islamic spiritual tourism: An innovative marketing framework F Haq International Journal of Social Entrepreneurship and Innovation 4 2 (5), 438-447, 2013 | 20 | 2013 |
| Marketing spirituality: a tourism perspective MF Haq PQDT-Global, 2011 | 20 | 2011 |
| Is spiritual tourism an innovation in tourism for India and Pakistan? F Haq, A Medhekar Leadership, Innovation and Entrepreneurship as Driving Forces of the Global …, 2017 | 19 | 2017 |
| Public and private partnership approach for applying the tourism marketing mix to spiritual tourism M Haq, A Medhekar, P Bretherton CQUniversity, 2009 | 19 | 2009 |
| Spiritual tourism between India and Pakistan: A framework for business opportunities and threats M Haq, A Medhekar CQUniversity, 2015 | 18 | 2015 |
| 17 Exploring marketing strategies for Islamic spiritual tourism F Haq, HY Wong Handbook of Islamic marketing, 319, 2011 | 18 | 2011 |
| Challenges for promotion of heritage tourism: Case study of the UAE J Seraphim, F Haq Conservation and promotion of heritage tourism, 35-56, 2019 | 13 | 2019 |
| Segmentation of the spiritual tourism market M Haq, L Newby, A Jackson CQUniversity, 2009 | 13 | 2009 |
| Branding spiritual tourism as an innovation for peace between India and Pakistan F Haq, A Medhekar International Journal of Social Entrepreneurship and Innovation 4 2 (5), 404-414, 2013 | 12 | 2013 |
