| Effectiveness of storytelling in agricultural marketing: Scale development and model evaluation HP Yueh, YL Zheng Frontiers in psychology 10, 452, 2019 | 50 | 2019 |
| What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication. HP Yueh, YT Chen, YL Zheng Journal of Library & Information Studies 18 (1), 2020 | 2 | 2020 |
| An Exploratory Study on Design and Implement an Emotional Karaoke Robot (EKR) YL Zheng, PLP Rau, HP Yueh, PH Chen, DL Huang Cross-Cultural Design. Methods, Tools, and Users: 10th International …, 2018 | 2 | 2018 |
| The Facts or the Story? It Takes Both to Sensitize People About Unknown Health Hazards YL Jheng, S Van de Cruys, L Catrysse, H Vandebosch, D Gijbels, K Poels Journal of Health Communication 29 (2), 107-118, 2024 | 1 | 2024 |
| 網路農產品故事行銷策略之農業故事探究: 混合研究法取向 YL Jheng, HP Yueh 圖書資訊學刊 21 (1), 67-102, 2023 | | 2023 |
| Online storytelling strategies in agricultural product marketing: a mixed-methods approach YL Jheng, HP Yueh Journal of Library and Information Studies 21 (1), 67-102, 2023 | | 2023 |
| MEASURING ENGAGEMENT DURING TEXT READING: EVIDENCE FROM ELECTRODERMAL ACTIVITY (EDA) Y Jheng, L Catrysse, S Van de Cruys, D Gijbels, K Poels Psychophysiology 59, S62-S63, 2022 | | 2022 |
| Can eyes distinguish text genres? Y Jheng, D Gijbels, L Catrysse, S Van de Cruys, K Poels | | |
