| Critical factors influencing the behavioral intention of consumers towards mobile banking in Malaysia ZU Rehman, FA Shaikh Engineering, Technology & Applied Science Research 10 (1), 5265-5269, 2020 | 69 | 2020 |
| Mobile banking adoption and its determinants in Malaysia ZU Rehman, SSB Omar, SBM Zabri, S Lohana International Journal of Innovative Technology and Exploring Engineering 9 …, 2019 | 32 | 2019 |
| Impact of environment, culture, and sports tourism on the economy: a mediation-moderation model S Lohana, M Imran, A Harouache, A Sadia, ZU Rehman Economic research-Ekonomska istraživanja 36 (3), 2023 | 9 | 2023 |
| A Conceptual Action Plan for Reducing Environmental Pollution through Sustainable Clothing Purchase Intention and Behavior: A Systematic Review ZU Rehman, MS Shahbaz, NAA Seman, MS Mubarik Antecedents and Outcomes of Employee-Based Brand Equity, 219-242, 2022 | 5 | 2022 |
| Performance Analysis of Industry 4.0 and Small and Medium Enterprises (SMEs) for Financial Sustainability Using Strategic Planning S Lohana, UK Rashid, SM Zabri, ZU Rehman 2023 Global Conference on Wireless and Optical Technologies (GCWOT), 1-9, 2023 | 4 | 2023 |
| Exploring the significance of Malaysian consumers' intentions to purchase green products ZU Rehman, NAA Seman, A Harun Journal of International Business, Economics and Entrepreneurship 8 (2), 71-71, 2023 | 3 | 2023 |
| Determinants of Mobile Banking Adoption in Malaysia: A Conceptual Framework SBMZ Zahoor Ur Rehman Journal for Studies in Management and Planning 4 (13), 260-270, 2018 | 2* | 2018 |
| Factors Influencing Adoption of Drip Fertigation System Among Farmers: A Review ZU Rehman, NAA Seman, M Ali Research in Management of Technology and Business 3 (1), 1049-1056, 2022 | 1 | 2022 |
| Exploring Intention to Purchase Green Products Using the Theory of Reasoned Action: Testing the Moderating Effect of Price Sensitivity ZU Rehman, NAA Seman, A Harun Process Integration and Optimization for Sustainability, 1-14, 2024 | | 2024 |
| Determinants Influencing Consumers’ Intentions to Purchase Green Products: Empirical Insights from Malaysian Consumers ZU Rehman, NAA Seman, A Harun Journal of Artificial Intelligence and Technology 4 (3), 257-264, 2024 | | 2024 |
| Examining the Moderating Effect of Price Sensitivity on the Relationship between Perceived Determinants and Intention to Purchase Green Products: Insights from Malaysian … ZU Rehman, NAA Seman, A Harun | | |
