| Thinking about U: Theorizing and testing U‐and inverted U‐shaped relationships in strategy research RFJ Haans, C Pieters, ZL He Strategic Management Journal 37 (7), 1177-1195, 2016 | 2017 | 2016 |
| Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines C Pieters, R Pieters, A Lemmens Journal of Marketing Research, 00222437221077266, 2022 | 24 | 2022 |
| How to develop a strong research culture A Lindgreen, CA Di Benedetto, C Pieters Industrial Marketing Management 111, A1-A9, 2023 | 2 | 2023 |
| Acquiring Customers via Word-of-Mouth Referrals: A Virtuous Strategy? C Pieters, A Lemmens Marketing Science Institute, 2015 | 1 | 2015 |
| Ensuring a research culture A Lindgreen, CA Di Benedetto, C Pieters How to Fast-track your Academic Career, 108-129, 2024 | | 2024 |
| Process Analysis for Marketing Research: An Abstract C Pieters Academy of Marketing Science Annual Conference-World Marketing Congress, 433-434, 2021 | | 2021 |
| Process Analysis for Marketing Research C Pieters CentER, Center for Economic Research, 2020 | | 2020 |
