| Let me entertain you: the influence of augmented reality on purchasing intention in e-commerce B Beurer-Züllig, A Rozumowski, M Klaas 55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3 …, 2022 | 14 | 2022 |
| Resistance to customer-driven business model innovations: an explorative customer experience study on voice assistant services of a Swiss tourism destination A Rozumowski, W Schäfer, M Klaas Athens Journal of Tourism 7 (4), 191-208, 2020 | 6 | 2020 |
| Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery M Haupt, A Rozumowski, J Freidank, A Haas Electronic Markets 33 (1), 56, 2023 | 4 | 2023 |
| Swiss Marketing Leadership Studie 2018: Geschwindigkeit vs. Beständigkeit B Rüeger, F Hannich, M Hüttermann, R Fuchs, A Suvada, DL Kübler, ... ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2018 | 4 | 2018 |
| The impact of user-generated content on customer loyalty in food and beverages retail: an empirical study R Seiler, B Beurer-Zuellig, A Rozumowski Journal of Applied Business and Economics 22 (9), 2020 | 1 | 2020 |
| Human vs chatbot: who is perceived as more trustworthy? A Rozumowski, R Rellstab, M Klaas e-CASE & e-Tech 2019, Fukuoka, Japan, 1-3 April 2019, 45-57, 2019 | 1 | 2019 |
| Warmth and competence: how to become a trustworthy “Lovable Star” in business A Rozumowski, JJ Hari, J Dermody The 50th Academy of Marketing Conference, Hull, United Kingdom, 3-6 July 2017, 2017 | 1 | 2017 |
| Vertrauen in automatisierte Kundendialoge AV Rozumowski, MK Peter Kundendialog-Management: Wertstiftende Kundendialoge in Zeiten der digitalen …, 2024 | | 2024 |
| Digitale Transformation, Business Model Innovation und IT-Sicherheit. Veränderung als Chance für die kontinuierliche digitale Transformation nutzen MK Peter, V Savoy, M Tonazzi, D von Büren, A Rozumowski Hochschule für Wirtschaft FHNW, 2022 | | 2022 |
| Active expectation management in chatbot conversations M Haupt, A Rozumowski University of Melbourne, 2021 | | 2021 |
| Now You See Me: A Quantitative Study on the Effects of Ad Blocker Usage on Users’ Brand Perception V Stallone, A Rozumowski, A Pelka, D Reisig, C Pankratz Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 699-708, 2021 | | 2021 |
| SORRY I AM STILL LEARNING–ACTIVE EXPECTATION MANAGEMENT OF CHATBOTS M Haupt, A Rozumowski 19th International Conference e-Society (ES), virtual, 3-5 March 2021, 275-278, 2021 | | 2021 |
| Marketing Analytics Studie: Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen S Müller, M Klaas, A Collenberg, A Rozumowski, VN Lenggenhager ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2020 | | 2020 |
| Voice search: a new customer experience for swiss tourism A Rozumowski, W Kotowski, M Klaas 16th Annual International Conference on Tourism, Athens, 8-11 June 2020, 2020 | | 2020 |
| Evaluating trust based on impression formation in business encounters: how to facilitate ‘lovable stars’ in marketing A Rozumowski, J Dermody, JJ Hari, R van der Veen 49th Annual European Marketing Academy Conference (EMAC), Budapest, Hungary …, 2020 | | 2020 |
| How gender influences trust assessments in sales negotiations A Rozumowski, B Beurer-Züllig, JJ Hari 10th FINT Workshop on Trust Within and Between Organizations, St. Gallen …, 2019 | | 2019 |
| 10 Aufbau von Customer Engagement bei der New Belgium Brewing Company R Rellstab, A Rozumowski Emotionalisierung im digitalen Marketing: Erfolgreiche Methoden für die …, 2018 | | 2018 |
| Evaluating trust based on impression formation in business encounters A Rozumowski, JJ Hari, J Dermody 4. SML Research Colloquium, Winterthur, 25. Mai 2018, 2018 | | 2018 |
| Small and Medium-Sized Enterprises’ Strategic Digital Transformation and the Effects on Firm Performance MK Peter, JP Lindeque, T Spasova, A Rozumowski Available at SSRN 4836021, 0 | | |
| Future Work Skills AV Rozumowski, MK Peter, A Bernet, J Lindeque, M Tonazzi, J Sennrich | | |
Michael KlaasZHAW在 zhaw.ch 的电子邮件经过验证
