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Colleen E. McClure
Colleen E. McClure
Assistant Marketing Professor, University of Alabama at Birmingham
在 uab.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Peer Evaluations in Team Projects: What a Major Disconnect Between Students and Business Instructors.
C McClure, A Webber, GL Clark
Journal of Higher Education Theory & Practice 15 (5), 2015
62015
The opportunities and costs of highly involved organizational buyers
CE McClure, JM Lawrence, TJ Arnold, LK Scheer
Journal of the Academy of Marketing Science 51 (2), 480-501, 2023
42023
AI in sales: Laying the foundations for future research
CE McClure, RT Epler, L Schmitt, D Rangarajan
Journal of Personal Selling & Sales Management 44 (2), 108-127, 2024
12024
The Impact of Downstream Online Ratings on Upstream B2B Relationships: An Abstract
T Nguyen, J Lawrence, A Crecelius, C McClure, L Scheer
Academy of Marketing Science Annual Conference, 365-366, 2022
2022
Examining Buyer Firm Usage of Supplier Support Services
C McClure
Oklahoma State University, 2022
2022
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