How should firms manage excessive product use? A continuous-time demand model to test reward schedules, notifications, and time limits Y Nevskaya, P Albuquerque Journal of Marketing Research 56 (3), 379-400, 2019 | 44 | 2019 |
Can Non-tiered Customer Loyalty Programs Be Profitable? A Gopalakrishnan, Z Jiang, Y Nevskaya, R Thomadsen Marketing Science 40 (3), 508-526, 2021 | 28* | 2021 |
The impact of new content and user community membership on usage of online games P Albuquerque, Y Nevskaya Customer Needs and Solutions 9 (1), 1-24, 2022 | 20* | 2022 |
The impact of innovation on product usage: A dynamic model with progression in content consumption P Albuquerque, Y Nevskaya Simon School Working Paper No. FR 10-37, 2012 | 20 | 2012 |
A continuous time model of product usage: Measuring the effect of product design and rewards in online games Y Nevskaya, P Albuquerque Available at SSRN 2098915, 2012 | 14 | 2012 |
Estimating product usage with high frequency data with an application to online games Y Nevskaya, P Albuquerque working paper, 2016 | 7 | 2016 |
Consumer Interactions and Peer Effects in Socially-Connected Digital Products Y Chen, Y Nevskaya Available at SSRN 3502849, 2023 | 2* | 2023 |
How Companies Can Battle "Gaming Disorder" Y Nevskaya, P Albuquerque HARVARD BUSINESS REVIEW 99 (2), 26-28, 2021 | | 2021 |
Studying shopping and consumption in online environments Y Nevskaya | | 2013 |