| City branding and social inclusion in the glocal city MC Paganoni Mobilities 7 (1), 13-31, 2012 | 134 | 2012 |
| City branding and new media: Linguistic perspectives, discursive strategies and multimodality MC Paganoni Springer, 2015 | 49 | 2015 |
| Framing Big Data: A Linguistic and Discursive Approach. ISBN 978-3-030-16787-5 (hardcover); 978-3-030-16788-2 (eBook) MC Paganoni Palgrave Macmillan/Springer, 2019 | 25* | 2019 |
| From Book to Film: The Semiotics of Jewishness in" Oliver Twist" MC Paganoni Dickens quarterly 27 (4), 307-320, 2010 | 16 | 2010 |
| The magic lantern: representation of the double in Dickens MC Paganoni Routledge, 2008 | 14* | 2008 |
| City Branding and New Media MC Paganoni Palgrave Macmillan, 2015 | 11 | 2015 |
| Political Humour in the Blogosphere. MC Paganoni Textus 21 (1), 2008 | 10 | 2008 |
| Zadie Smith’s New Ethnicities MC Paganoni Culture. Annali del Dipartimento di Lingue e Culture Contemporanee della …, 2012 | 8* | 2012 |
| Shifting Borderscapes of London in Monica Ali’s Narrative MC Paganoni Brambilla, Chiara / Laine, Jussi / Scott, James W. / Bocchi, Gianluca (eds …, 2015 | 7* | 2015 |
| Shaping hybrid identities: A textual analysis of British Bhangra lyrics MC Paganoni Montedit, 2012 | 6* | 2012 |
| Blogging 9/11 and memory discourse MC Paganoni Altre Modernità, 279-294, 2011 | 6 | 2011 |
| Ethical Concerns over Facial Recognition Technology MC Paganoni Anglistica AION: An Interdisciplinary Journal 1, 83-92, 2019 | 5 | 2019 |
| Introduction—City branding and new media: Linguistic, discursive and semiotic aspects MC Paganoni, MC Paganoni City branding and new media: Linguistic perspectives, discursive strategies …, 2015 | 5 | 2015 |
| I Am What I Speak: Multicultural Identity in Londonstani MC Paganoni, R Pedretti Testi universitari 21, 421-438, 2010 | 5 | 2010 |
| Cultural heritage in the discourse of European institutions MC Paganoni LCM Languages Cultures Mediation 2 (2), 117-130, 2015 | 4 | 2015 |
| Local and Global Identity on News Sites: Al Jazeera’s English-language Website MC Paganoni LINGUISTIC INSIGHTS 80, 331-349, 2008 | 4 | 2008 |
| Framing the New Normal in Tourism Discourse. A Focus on Air Travel MC Paganoni Lingue e Linguaggi 52, 249-264, 2022 | 3 | 2022 |
| Discursive Representations of Controversial Issues in Medicine and Health GE Garzone, MC Paganoni, M Reisigl Lingue Culture Mediazioni-Languages Cultures Mediation (LCM Journal) 6 (1), 5-14, 2019 | 3 | 2019 |
| Big Data and Healthcare MC Paganoni, MC Paganoni Framing Big Data: A Linguistic and Discursive Approach, 59-80, 2019 | 3 | 2019 |
| Online Branding from Hybrid Ads to Corporate Twittering MC Paganoni In Campagna, Sandra; Garzone, Giuliana; Ilie, Cornelia; Rowley-Jolivet …, 2012 | 3 | 2012 |
