| And justice for all: Revisiting the global belief in a just world scale B Reich, X Wang Personality and Individual Differences 78, 68-76, 2015 | 54 | 2015 |
| The control–effort trade-off in participative pricing: How easing pricing decisions enhances purchase outcomes CX Wang, JT Beck, H Yuan Journal of Marketing 85 (5), 145-160, 2021 | 25 | 2021 |
| Sense of power: Policy insights for encouraging consumers’ healthy food choice CX Wang, EA Minton, J Zhang Journal of Public Policy & Marketing 39 (2), 188-204, 2020 | 25 | 2020 |
| Assertive ads for want or should? It depends on consumers’ power CX Wang, J Zhang Journal of Consumer Psychology 30 (3), 466-485, 2020 | 24 | 2020 |
| Boomerang effect of incentive reminders during shopping trips A Kulkarni, XC Wang, H Yuan Journal of Consumer Marketing 36 (5), 592-599, 2019 | 11 | 2019 |
| Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing CX Wang, H Yuan, JT Beck Journal of Business Research 144, 987-996, 2022 | 7 | 2022 |
| Prosocial responses to global crises: Key influences of religiosity and perceived control EA Minton, CX Wang, CM Anthony Journal of Consumer Affairs 56 (2), 491-511, 2022 | 4 | 2022 |
| Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior during a Pandemic EA Minton, CX Wang, CM Anthony Journal of the Association for Consumer Research 7 (1), 98-106, 2022 | 3 | 2022 |
| The Process Model of Stigmatized Loss: Identity-Threatened Experiences of Bereaved Mothers EA Minton, CX Wang, CM Anthony, AK Fox Qualitative Health Research 33 (14), 1262-1278, 2023 | 1 | 2023 |
| Advice from bereaved parents on strategies to heal after baby loss EA Minton, CX Wang, C Anthony, A Fox OMEGA-Journal of Death and Dying, 00302228221133589, 2022 | 1 | 2022 |
| Mothers with Empty Arms: Marketing, Stigma, and Bereaved Mothers EA Minton, C Anthony, CX Wang, A Fox | | 2022 |
| You Look Marvelous: The World of Flattery in Marketing X Wang, N Sagara, L Kahle Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
