| How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry M Šerić, I Gil-Saura, ME Ruiz-Molina International Journal of Hospitality Management 39, 144-156, 2014 | 223 | 2014 |
| Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment M Frasquet, A Molla Descals, ME Ruiz-Molina International Journal of Retail & Distribution Management 45 (6), 608-625, 2017 | 213 | 2017 |
| Are there gender differences in e-learning use and assessment? Evidence from an interuniversity online project in Europe M Cuadrado-García, ME Ruiz-Molina, JD Montoro-Pons Procedia-social and behavioral sciences 2 (2), 367-371, 2010 | 202 | 2010 |
| Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping M Frasquet, A Mollá, E Ruiz Electronic Commerce Research and Applications 14 (6), 654-665, 2015 | 198 | 2015 |
| Perceived value, customer attitude and loyalty in retailing ME Ruiz-Molina, I Gil-Saura Journal of Retail & Leisure Property 7, 305-314, 2008 | 185 | 2008 |
| Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents BM Velázquez, IG Saura, MER Molina Journal of vacation marketing 17 (1), 65-81, 2011 | 179 | 2011 |
| Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions: A causal model for retailing MG Gallarza, ME Ruiz-Molina, I Gil-Saura Management Decision 54 (4), 981-1003, 2016 | 130 | 2016 |
| Actitud del residente hacia el turismo y el visitante: Factores determinantes en elturismo y excursionismo rural-cultural MR Vela, MER Molina Cuadernos de turismo, 217-236, 2009 | 128 | 2009 |
| Retail brand equity: A model based on its dimensions and effects I Gil-Saura, ME Ruiz-Molina, G Michel, A Corraliza-Zapata The International Review of Retail, Distribution and Consumer Research 23 (2 …, 2013 | 112 | 2013 |
| Social media communications and festival brand equity: Millennials vs Centennials MP Llopis-Amorós, I Gil-Saura, ME Ruiz-Molina, M Fuentes-Blasco Journal of Hospitality and Tourism Management 40, 134-144, 2019 | 111 | 2019 |
| The importance of green practices for hotel guests: does gender matter? MS Moise, I Gil-Saura, ME Ruiz Molina Economic research-Ekonomska istraživanja 34 (1), 3508-3529, 2021 | 98 | 2021 |
| Influence of environmental practices on brand equity, satisfaction and word of mouth MS Moise, I Gil-Saura, M Šerić, ME Ruiz Molina Journal of Brand Management 26, 646-657, 2019 | 96 | 2019 |
| Satisfaction with service recovery: moderating effect of age in word-of-mouth B Moliner-Velázquez, ME Ruiz-Molina, T Fayos-Gardó Journal of Consumer Marketing 32 (6), 470-484, 2015 | 86 | 2015 |
| Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts I Gil-Saura, ME Ruiz-Molina The service industries journal 31 (7), 1109-1123, 2011 | 76 | 2011 |
| Relational benefits and loyalty in retailing: An inter‐sector comparison ME Ruiz‐Molina, I Gil‐Saura, G Berenguer‐Contrí International Journal of Retail & Distribution Management 37 (6), 493-509, 2009 | 76 | 2009 |
| The role of information technology in relationships between travel agencies and their suppliers ME Ruiz‐Molina, I Gil‐Saura, B Moliner‐Velázquez Journal of Hospitality and Tourism Technology 1 (2), 144-162, 2010 | 73 | 2010 |
| Factores determinantes y consecuencias de la adopción del comercio electrónico B2C: una comparativa internacional MF Deltoro, AM Descals, MER Molina Estudios gerenciales 28 (123), 101-120, 2012 | 71 | 2012 |
| “Green” practices as antecedents of functional value, guest satisfaction and loyalty MS Moise, I Gil-Saura, ME Ruiz-Molina Journal of Hospitality and Tourism Insights 4 (5), 722-738, 2021 | 70 | 2021 |
| Does technology make a difference? Evidence from Spanish hotels ME Ruiz-Molina, I Gil-Saura, B Moliner-Velázquez Service Business 5, 1-12, 2011 | 69 | 2011 |
| Customer value in Quick-Service restaurants: A cross-cultural study MG Gallarza-Granizo, ME Ruiz-Molina, C Schlosser International Journal of Hospitality Management 85, 102351, 2020 | 68 | 2020 |
