Applying EEG in consumer neuroscience MHJ Lin, SNN Cross, WJ Jones, TL Childers European Journal of Marketing 52 (1/2), 66-91, 2018 | 182 | 2018 |
The shopping brain: Math anxiety modulates brain responses to buying decisions WJ Jones, TL Childers, Y Jiang Biological psychology 89 (1), 201-213, 2012 | 90 | 2012 |
Human resource information system courses: An examination of instructional methods WJ Jones, RC Hoell Journal of information systems education 16 (3), 321, 2005 | 22 | 2005 |
Tolerance for error and computational estimation ability TP Hogan, LA Wyckoff, P Krebs, W Jones, MP Fitzgerald Psychological reports 94 (3_suppl), 1393-1403, 2004 | 17 | 2004 |
HEDONIC AND UTILITARIAN DIMENSIONS OF ONLINE RETAIL SHOPPING BEHAVIOR: DOES DISABILITY MATTER? WJ Jones, LTL Childers, LC Kaufman-Scarborough Marketing Theory and Applications, 168, 2006 | 6 | 2006 |
Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements MH Lin, W Jones, TL Childers Journal of Consumer Behaviour 23 (1), 171-185, 2024 | 5 | 2024 |
The shopping brain: neural correlates of buying under different promotional formats WJ Jones, TL Childers, Y Jiang Society for Consumer Psychology, Atlanta, GA, 2011 | 5 | 2011 |
Integrating partitioned prices via computational estimation D DelVecchio, WJ Jones, E Stenstrom Psychology & Marketing 34 (8), 823-835, 2017 | 4 | 2017 |
Instructing Students on the Use of Behavioral Assessment in Sales Hiring. WJ Jones, A Vijayalakshmi, J Lin Journal for Advancement of Marketing Education 24, 2016 | 4 | 2016 |
Effects of Instructor Background and Delivery Modality on Students’ Perceptions of a Social Media Lecture M Eastman, WJ Jones Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 4 | 2016 |
Online information processing of scent-related words and implications for decision making MH Lin, SNN Cross, W Jones, TL Childers Analytics and Data Science: Advances in Research and Pedagogy, 197-216, 2018 | 3 | 2018 |
From easy to known: How fluent brand processing fosters self‐brand connection D DelVecchio, WJ Jones, L Baugh Psychology & Marketing 41 (4), 754-773, 2024 | 2 | 2024 |
A teaching innovation on retail environmental design for consumers with disabilities MHJ Lin, WJ Jones, A Vijayalakshmi Journal for Advancement of Marketing Education 25, 1-7, 2017 | 2 | 2017 |
Disabilities and the internet: understanding consumers with visual impairments W Jones, T Childers, F Morgan ACR North American Advances, 2011 | 2 | 2011 |
Event-Related Potentials Differentiate Gender-Based Responses to Brands WJ Jones, KA Fercho, LA Baugh | | 2022 |
Math anxiety and consumer choice under price promotions: Insights from the integration of bio-behavioral perspectives WJ Jones Dissertation Abstracts International 72 (05), 2009 | | 2009 |