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Lamprini Piha
Lamprini Piha
在 ba.uoa.gr 的电子邮件经过验证
标题
引用次数
引用次数
年份
The interplay of strategic and internal green marketing orientation on competitive advantage
KK Papadas, GJ Avlonitis, M Carrigan, L Piha
Journal of Business Research 104, 632-643, 2019
3992019
Desti-Nation Branding’: What for? From the notions of tourism and nation branding to an integrated framework
AA Giannopoulos, LP Piha, GJ Avlonitis
Berlin International Economics Congress, 2011
1032011
Destination branding and co-creation: a service ecosystem perspective
A Giannopoulos, L Piha, G Skourtis
Journal of Product & Brand Management, 2020
732020
Customer defection in retail banking: Attitudinal and behavioural consequences of failed service quality
LP Piha, GJ Avlonitis
Journal of Service Theory and Practice, 2015
632015
Brand orientation: conceptual extension, scale development and validation
L Piha, K Papadas, V Davvetas
Journal of Business Research 134, 203-222, 2021
422021
Internal brand orientation: conceptualisation, scale development and validation
LP Piha, GJ Avlonitis
Journal of Marketing Management 34 (3-4), 370-394, 2018
302018
Managing small ureteral stones: a retrospective study on follow-up, clinical outcomes and cost-effectiveness of conservative management vs. early surgery
A Alevizopoulos, D Zosimas, L Piha, M Hanna, K Charitopoulos
Current Urology 9 (1), 36-43, 2015
92015
Destination Branding Effectiveness: the case of France and Greece
AA Giannopoulos, LP Piha, E Pappa
4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016
32016
Brand orientation: Antecedents and consequences
LP Piha, GJ Avlonitis
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015
32015
Exploring the destination branding effectiveness: Some preliminary evidence
L Piha, Α Giannopoulos, G Avlonitis, P Papastathopoulou, Ε Pappa
2nd Advances in Hospitality and Tourism Marketing & Management Conference, 2012
22012
Internal Brand Orientation: a prerequisite for brand excellence
GJ Avlonitis, LP Piha
The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 2011
12011
People make branding: the effect of personal branding on career success and the moderating role of country support.
K Papadas, L Piha, A Makri
47th European Marketing Academy Conference, Glasgow, UK, 2018
2018
Green and competitive: A holistic marketing approach
K Papadas, G Avlonitis, M Carrigan, L Piha
8th Regional European Marketing Academy Conference, 2017
2017
To be or to be branded? Towards the development of a Personal Branding Theory
K Papadas, L Piha
British Academy of Management, 2017: Re-connecting management research with …, 2017
2017
Brand οrientation: antecedents and consequences
L Piha
Οικονομικό Πανεπιστήμιο Αθηνών. Σχολή Διοίκησης Επιχειρήσεων. Τμήμα …, 2012
2012
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