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Magdalena Grębosz-Krawczyk
Magdalena Grębosz-Krawczyk
在 p.lodz.pl 的电子邮件经过验证 - 首页
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引用次数
引用次数
年份
Social media marketing
M Grębosz, D Siuda, G Szymański
Wydawnictwo Politechnika Łódzka, 2016
1052016
Why do consumers choose photovoltaic panels? Identification of the factors influencing consumers’ choice behavior regarding photovoltaic panel installations
M Grębosz-Krawczyk, A Zakrzewska-Bielawska, B Glinka, ...
Energies 14 (9), 2674, 2021
402021
The “retro” trend in marketing communication strategy of global brands
M Grębosz, JM Pointet
Journal of Intercultural Management 7 (3), 119-132, 2015
382015
New product development (NPD) process–an example of industrial sector
M Kazimierska, M Grębosz-Krawczyk
Management Systems in Production Engineering 25 (4), 246-250, 2017
332017
Attitudes of young European consumers toward recycling campaigns of textile companies
M Grębosz-Krawczyk, D Siuda
Autex Research Journal 19 (4), 394-399, 2019
292019
Place branding (r) evolution: the management of the smart city’s brand
M Grebosz-Krawczyk
Place Branding and Public Diplomacy 17 (1), 93-104, 2021
262021
Consumers’ choice behaviour toward green clothing
K Bielawska, M Grebosz-Krawczyk
University of Piraeus. International Strategic Management Association, 2021
262021
Why Do Consumers Choose Photovoltaic Panels? Identification of the Factors Influencing Consumers’ Choice Behavior regarding Photovoltaic Panel Installations. Energies 2021, 14 …
M Grebosz-Krawczyk, A Zakrzewska-Bielawska, B Glinka, ...
s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021
222021
The outcomes of the co-branding strategy
M Grebosz
Chinese Business Review 11 (9), 2012
222012
Brand management
M Grębosz
Wydawnictwo Politechniki Łódzkiej, 2008
172008
Attitudes of young consumers towards international nostalgic brands–the comparative study
M Grębosz-Krawczyk
Economics and Sociology 12 (3), 181-191, 2019
162019
Sensory impact on the purchase of textile products
M Grębosz, B Wrońska
Fibres & Textiles in Eastern Europe, 8--12, 2013
142013
From words to deeds: The impact of pro-environmental self-identity on green energy purchase intention
M Grębosz-Krawczyk, A Zakrzewska-Bielawska, S Flaszewska
Energies 14 (18), 5732, 2021
132021
The impact of nostalgia on the brand equity in economy with post-communist background
M Grębosz-Krawczyk
Economics and Sociology 11 (2), 216-228, 2018
132018
Co-branding. Koncepcja i uwarunkowania rozwoju
M Grębosz
Zeszyty Naukowe. Rozprawy Naukowe/Politechnika Łódzka, 1--294, 2013
132013
Sources of value for luxury secondhand and vintage fashion customers in Poland—from the perspective of its demographic characteristics
E Rudawska, M Grębosz-Krawczyk, D Ryding
Vintage luxury fashion: exploring the rise of the secondhand clothing trade …, 2018
102018
Co-branding
M Grębosz
Koncepcja i uwarunkowania rozwoju. Łódź: Wydawnictwo Politechniki Łódzkiej, 2013
102013
Co-branding jako przykład aliansu strategicznego w marketingu
M Grębosz
Marketing i Rynek, 16-21, 2010
102010
Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: Evidence from Poland
M Grębosz-Krawczyk
Innovative Marketing 16 (3), 74, 2020
92020
THE IMPACT OF NOSTALGIC FEELINGS ON AN EVALUATION OF BRANDS'PERCEIVED QUALITY
M Grebosz-Krawczyk
Economic and Social Development: Book of Proceedings, 392-401, 2018
92018
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