| Extending UTAUT2 in M-banking adoption and actual use behavior: does WOM communication matter? M Farzin, M Sadeghi, F Yahyayi Kharkeshi, H Ruholahpur, M Fattahi Asian Journal of Economics and Banking 5 (2), 136-157, 2021 | 109 | 2021 |
| Effect of social media marketing and eWOM on willingness to pay in the etailing: Mediating role of brand equity and brand identity M Farzin, M Sadeghi, M Fattahi, MR Eghbal Business Perspectives and Research 10 (3), 327-343, 2022 | 79 | 2022 |
| The effect of sensory brand experience and brand equity on WTP a price premium in Iranian fast food restaurants: Mediating role of eWOM M Farzin, A Bagheri Abbassalikosh, M Sadeghi, R Makvandi Journal of Foodservice Business Research 26 (3), 528-548, 2023 | 24 | 2023 |
| The determinants of eco-fashion purchase intention and willingness to pay M Farzin, H Shababi, G Shirchi Sasi, M Sadeghi, R Makvandi Spanish Journal of Marketing-ESIC 27 (3), 348-366, 2023 | 21 | 2023 |
| Patient engagement behaviors in hospitals: the role of word of mouth and patient helping behaviors M Fattahi, M Farzin, M Sadeghi, R Makvandi International Journal of Pharmaceutical and Healthcare Marketing 16 (4), 606-623, 2022 | 11 | 2022 |
| CSR, product image, and corporate reputation as underline mechanism to investigate the influence of green marketing awareness on purchase intention for policymakers M Sadeghi, AA Chamazkolti, R Makvandi, M Farzin Indian Development Policy Review 3 (1), 81-93, 2022 | 5 | 2022 |
| Research Problems and Solutions in Dentistry in Iran: a Qualitative Study M Sadeghi, AA Haghdoost, H Gorjestani, MJ Eghbal, HR Pakshir, ... Hakim Journal 16 (4), 273-284, 2014 | 1 | 2014 |
| Providing a personal branding model in the development of entrepreneurship of small and medium enterprises M Sadeghi, M Fattahi, M Taghvaee Yazdi Journal of Studies in Entrepreneurship and Sustainable Agricultural …, 2023 | | 2023 |
| Examining the effect of the pickled cucumber preparation process on the amount of metalaxyl and diazinon pesticide residue in traditional cucumber product M Sadeghi, S Dehghan Abkenar, N Khakipour Iranian Journal of Biological Sciences 17 (2), 55-65, 2022 | | 2022 |
| بکارگیری ابعاد ارزش ویژه برند در ایجاد رضایت و وفاداری مشتریان فرزین, فانی, صادقی مدیریت کسب و کار 12 (45), 226-245, 2020 | | 2020 |
| Impending of brand equity aspects on creat customers satisfaction and loyalti M Farzin, M Fani, M Sadeghi Journal of Business Management 12 (45), 226-245, 2020 | | 2020 |
