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Jody L. Crosno
Jody L. Crosno
Professor of Marketing, Joseph E. Antonini Chair in Marketing, West Virginia University
在 mail.wvu.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Brand personality appeal: conceptualization and empirical validation
TH Freling, JL Crosno, DH Henard
Journal of the Academy of Marketing Science 39, 392-406, 2011
4452011
A meta-analytic review of opportunism in exchange relationships
JL Crosno, R Dahlstrom
Journal of the Academy of Marketing Science 36, 191-201, 2008
2852008
Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations
JL Crosno, TH Freling, SJ Skinner
Psychology & marketing 26 (2), 91-121, 2009
1732009
Is the theory of trust and commitment in marketing relationships incomplete?
JR Brown, JL Crosno, PY Tong
Industrial Marketing Management 77, 155-169, 2019
1692019
A meta-analytic review of the effects of organizational control in marketing exchange relationships
JL Crosno, JR Brown
Journal of the Academy of Marketing Science 43, 297-314, 2015
1012015
Half full or half empty: The role of optimism in boundary-spanning positions
JL Crosno, SB Rinaldo, HG Black, SW Kelley
Journal of Service Research 11 (3), 295-309, 2009
912009
The effects of transaction-specific investments in marketing channels: The moderating role of relational norms
JR Brown, JL Crosno, CS Dev
Journal of Marketing Theory and Practice 17 (4), 317-334, 2009
802009
Are information asymmetry and sharing good, bad, or context dependent? A meta-analytic review
PY Tong, JL Crosno
Industrial Marketing Management 56, 167-180, 2016
652016
Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
R Dahlstrom, A Nygaard, JL Crosno
Journal of Marketing Theory and Practice 16 (2), 139-152, 2008
562008
Toward understanding passive opportunism in dedicated channel relationships
JL Crosno, C Manolis, R Dahlstrom
Marketing Letters 24, 353-368, 2013
402013
A multilevel analysis of the adoption of sustainable technology
JL Crosno, AP Cui
Journal of Marketing Theory and Practice 22 (2), 209-224, 2014
292014
Examining the nomological network of opportunism: A meta-analysis
JL Crosno, R Dahlstrom
Journal of Marketing Channels 17 (3), 177-190, 2010
282010
Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships
JL Crosno, PY Tong
Journal of Business Research 92, 360-373, 2018
272018
Effectiveness of contracts in marketing exchange relationships: A meta-analytic review
J Crosno, R Dahlstrom, Y Liu, PY Tong
Industrial Marketing Management 92, 122-139, 2021
232021
Trust in the development of new channels in the music industry
JL Crosno, A Nygaard, R Dahlstrom
Journal of Retailing and Consumer Services 14 (3), 216-223, 2007
192007
Something old, something new: the role of partitioned pricing in consumers’ preference for new versus used products
JL Crosno, AP Cui
Journal of Consumer Marketing 35 (4), 353-365, 2018
152018
Boosting the effectiveness of channel governance options: the moderationing role of relational norms
JR Brown, SK Weaven, RP Dant, JL Crosno
European Journal of Marketing 50 (1/2), 29-57, 2016
152016
Sustainable marketing
R Dahlstrom, J Crosno
Sage Publications, 2021
142021
Process and output control in marketing channels: toward understanding their heterogeneous effects
JR Brown, JL Crosno
Journal of Business & Industrial Marketing 34 (4), 735-753, 2019
142019
Comply or defy? An empirical investigation of change requests in buyer-supplier relationships
JL Crosno, R Dahlstrom, C Manolis
Journal of Business & Industrial Marketing 30 (5), 688-699, 2015
132015
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