| Impact of beauty vlogger's credibility and popularity on eWOM sharing intention: The mediating role of parasocial interaction P Manchanda, N Arora, V Sethi Journal of Promotion Management 28 (3), 379-412, 2022 | 37 | 2022 |
| Determining factors of attitude towards green purchase behavior of FMCG products V Sethi IITM Journal of Management and IT 9 (2), 10-25, 2018 | 24 | 2018 |
| An analysis of the determinants of consumer purchase behavior towards green FMCG products MS Tandon, V Sethi IUP Journal of Marketing Management 16 (3), 2017 | 24 | 2017 |
| A path model of antecedents of green purchase behaviour among Indian consumers V Sethi, MS Tandon, K Dutta International Journal of Public Sector Performance Management 4 (1), 21-44, 2018 | 23 | 2018 |
| An empirical study on influence of e-CRM towards customer loyalty in banking sector S Shastri, R Sharma, V Sethi International Journal of Public Sector Performance Management 6 (5), 642-652, 2020 | 14 | 2020 |
| The role of subjective norms in purchase behaviour of green FMCG products V Sethi, A Jain International Journal of Technology Transfer and Commercialisation 17 (2-3 …, 2020 | 10 | 2020 |
| A Study of University Student's Awareness, Perception and green purchase intention of eco-friendly products in Delhi NCR DM Tandan, V Sethi ELK Asia Pacific Journal of Marketing and Retail Management 7 (1), 2317-2349, 2016 | 4 | 2016 |
| A structured model of attitudinal determinants of green purchase behaviour MS Tandon, V Sethi International Journal of Research in Social Sciences 7 (7), 305-328, 2017 | 3 | 2017 |
| Determinants of purchase behaviour towards green FMCG products V Sethi, R Sharma Gitarattan International Business School 8 (1), 1-10, 2016 | 1 | 2016 |
| JOURNAL OF GLOBAL INFORMATION AND BUSINESS STARTEGY S Rajput, NK Upamannyu, P Singhal, N Sharma, V Sethi, R Sharma, ... | | |
