| Interpersonal effects on fashion consciousness and status consumption moderated by materialism in metropolitan men A Lertwannawit, R Mandhachitara Journal of business research 65 (10), 1408-1416, 2012 | 226 | 2012 |
| International tourists service quality perception and behavioral loyalty toward medical tourism in bangkok metropolitan area A Lertwannawit, N Gulid Journal of Applied Business Research (JABR) 27 (6), 1-12, 2011 | 89 | 2011 |
| The relative impact of competitiveness factors and destination equity on tourists loyalty in Koh Chang, Thailand P Mechinda, S Serirat, N Popaijit, A Lertwannawit, J Anuwichanont International Business & Economics Research Journal (IBER) 9 (10), 2010 | 89 | 2010 |
| Career competencies and career success of Thai employees in tourism and hospitality sector S Serirat The International Business & Economics Research Journal 8 (11), 65, 2009 | 75 | 2009 |
| Environmental sustainability in the Thai hotel industry J Anuwichanont, P Mechinda, S Serirat, A Lertwannawit, N Popaijit The International Business & Economics Research Journal (Online) 10 (11), 91, 2011 | 37 | 2011 |
| EWOM firestorm: young consumers and online community S Suwandee, J Surachartkumtonkun, A Lertwannawit Young Consumers 21 (1), 1-15, 2020 | 32 | 2020 |
| Metrosexual identification: Gender identity and beauty-related behaviors A Lertwannawit, N Gulid International Business & Economics Research Journal (IBER) 9 (11), 2010 | 28 | 2010 |
| Tourists Expectation And Perception Towards Environmental Issue Management For Green Tourism Of Khao Yai National Park A Lertwannawit, J Anuwichanont International Business & Economics Research Journal (IBER) 10 (9), 41-46, 2011 | 15 | 2011 |
| Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response S Suwandee, A Lertwannawit, OC Racela, P Boonchoo Asia Pacific Journal of Marketing and Logistics 33 (1), 162-184, 2020 | 12 | 2020 |
| A structural relationship between domestic tourist satisfaction, trust, switching barriers and retention A Lertwannawit, N Gulid The International Business & Economics Research Journal (Online) 13 (6), 1375, 2014 | 8 | 2014 |
| Participatory, tourist consumer behavior-based, integrated tourism marketing plan for Chainat province N Gulid, A Lertwannawit Journal of Service Science (JSS) 6 (1), 117-126, 2013 | 4 | 2013 |
| How brand trust mediates the effects of service quality on loyalty: An illustration from medical tourism context A Lertwannawit, G Nak Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 3 | 2015 |
| Thai silk product industry development in the northeastern region of Thailand N Gulid, S Serirat, S Sirikudta, U Sayaphan, A Lertwannawit, N Popaijit International Business & Economics Research Journal (IBER) 8 (10), 2009 | 3 | 2009 |
| Tourist Consumer Behavior and Destination Positioning for Chainat Province N Gulid, A Lertwannawit, R Saengchan Search in, 643-651, 2010 | 2 | 2010 |
| Brand preference, product involvement and marketing mix effect on Thai female consumers', buying behavior for fast fashion clothing P Prasertsri, A Lertwannawit Thammasat University, 2012 | 1 | 2012 |
| The Taxonomy of Buyer-Seller Relationships in the Thai Comtext A Lertwannawit, RT Green Thammasat Review 10 (1), 93-126, 2005 | 1 | 2005 |
| Consumption Resources and Self-Creation Process: A Key Resource and Multi-Component Resource Perspective K Wattanasuwan, P ฺ Boonchoo, A Lertwannawit Journal of Business Administration The Association of Private Higher …, 2022 | | 2022 |
| Consumer attitude recovery in social media MSS SUWANDEE, A Lertwannawit Thammasat University, 2017 | | 2017 |
| THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE S Suwandee, A Lertwannawit Global Marketing Conference, 545-564, 2016 | | 2016 |
| THE ATTENUATION OF THE CONSUMER-BRAND RELATIONSHIP AS CONCOMITANT WITH SUSCEPTIBILITY TO ELECTRONIC WORD OF MOUTH A Lertwannawit, S Yodnamkham Global Marketing Conference, 377-378, 2016 | | 2016 |
