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Bobbie Rathjens
Bobbie Rathjens
Department of Communication, Michigan State University
在 msu.edu 的电子邮件经过验证 - 首页
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Pet influencers on social media: The joint effect of message appeal and narrator
L Zhang, W Wei, B Rathjens, Y Zheng
International Journal of Hospitality Management 110, 103453, 2023
132023
Electronic consumer-to-consumer interaction (eCCI) post a service failure: the psychological power of need for approval
W Wei, L Zhang, B Rathjens, S McGinley
Journal of Hospitality & Tourism Research, 10963480221141649, 2022
42022
A systematic review of contactless technologies research in hospitality and tourism during the COVID-pandemic
B Rathjens, N Gunden, L Zhang, G Jain, R & Law
Journal of Hospitality & Tourism Research, 2023
32023
Negative Online Reviews and Manager Response: Applying Expectancy Disconfirmation Theory in a CMC Context
B Rathjens, B Van Der Heide, D Pham, K Earle, E Ulusoy, AJ Mason, ...
Communication Reports, 2022
22022
Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness
W Yang, L Zhang, W Wei, M Yoo, B Rathjens
Journal of Hospitality and Tourism Insights, 2023
12023
When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels
B Rathjens, A Wu, L Zhang, W Wei
Journal of Hospitality & Tourism Research, 10963480231223150, 2024
2024
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