| The equalization phenomenon: Status effects in computer-mediated and face-to-face decision-making groups VJ Dubrovsky, S Kiesler, BN Sethna Human-computer interaction 6 (2), 119-146, 1991 | 1466 | 1991 |
| Extensions and testing of importance-performance analysis BN Sethna Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 186 | 2015 |
| Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase BN Sethna, S Hazari, B Bergiel International Journal of Electronic Marketing and Retailing 8 (4), 344-371, 2017 | 85 | 2017 |
| Hedonic and utilitarian use of user-generated content on online shopping websites BN Hazari, S., Bergiel, B. J., Sethna Journal of Marketing Communications, 2016 | 78* | 2016 |
| Minorities in Higher Education: A Pipeline Problem?. BN Sethna Research in Higher Education Journal 13, 2011 | 65 | 2011 |
| Special opportunities for exceptionally able High School students: A description of eight residential early-college-entrance programs. D Boothe, BN Sethna, JC Stanley, SO Colgate Journal of Secondary Gifted Education 10 (4), 1999 | 37 | 1999 |
| The advanced academy of Georgia: Four years as a residential early-college-entrance program BN Sethna, CD Wickstrom, D Boothe, JC Stanley The Journal of Secondary Gifted Education; Prufrock Journal 13 (1), 11-21, 2001 | 34 | 2001 |
| A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users S Hazari, BN Sethna Journal of Promotion Management 29 (4), 491-534, 2023 | 28 | 2023 |
| Research methods in marketing and management BN Sethna, G Leonard (No Title), 1984 | 13 | 1984 |
| Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network BN Sethna, S Hazari, COM Brown International Journal of Electronic Marketing and Retailing 12 (2), 171-195, 2021 | 11 | 2021 |
| Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content S Hazari, BN Sethna, COM Brown International Journal of Technology Marketing 12 (3), 230-251, 2017 | 10 | 2017 |
| E-Mail Communications in Colleges and Universities: Are They Private? B Sethna, CC Barnes, CC Barnes, L Kaye Journal of Education for Business 74 (6), 347-350, 1999 | 10 | 1999 |
| Expected and unexpected effects of computer media on group decision making V Dubrovsky, S Kiesler, BN Sethna ACM SIGCHI Bulletin 21 (3), 18-20, 1990 | 10 | 1990 |
| A methodology for optimizing selling time of salespersons MRW Bommer, BF O’Neil, BN Sethna Journal of Marketing Theory and Practice 2 (2), 61-75, 1994 | 7 | 1994 |
| Who wants to be a college president BN Sethna B> Quest, 1-22, 2015 | 6 | 2015 |
| An Unconventional View of Gifted Children of Indian Descent in the United States BN Sethna In the Eyes of the Beholder: Critical Issues for Diversity in Gifted …, 2004 | 6 | 2004 |
| The Advanced Academy of Georgia: A Unique Collaboration of High School with College. D Boothe, B Sethna NCSSSMST Journal 2 (2), 3-6, 1996 | 6 | 1996 |
| Inside Interviewing T Alanko, M Kojo, M Liljeberg, K Raatikainen, E Anders, K Aoki, A Aycock, ... SAGE Publications, Inc., 2003 | 4 | 2003 |
| Effects of status on group decision making: Ad hoc versus real groups V Dubrovsky, S Kolla, BN Sethna Proceedings of the Human Factors Society Annual Meeting 35 (13), 969-973, 1991 | 4 | 1991 |
| An electrical circuit analogue of market behavior—as used in advertising decisions BN Sethna Journal of Advertising 7 (1), 35-42, 1978 | 4 | 1978 |
Blaise BergielProfessor of Marketing, Univ. of West Georgia在 westga.edu 的电子邮件经过验证
Blaise BergielProfessor of Marketing, Univ. of West Georgia在 westga.edu 的电子邮件经过验证