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Seoyoung Kim
Seoyoung Kim
Assistant Professor of Marketing, Gabelli School of Business, Fordham University
在 fordham.edu 的电子邮件经过验证 - 首页
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引用次数
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Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness
S Kim, S Lee, JH Lee, CR Taylor
International journal of advertising 39 (6), 761-782, 2020
392020
Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
PV Zhang, S Kim, A Chakravarty
Journal of the Academy of marketing Science 51 (2), 310-333, 2023
82023
Advertising’s influence on perceived luxuriousness of a premium private label
S Kim, S Lee, JH Lee, CR Taylor
Global Fashion Management Conference, 105-109, 2017
12017
RAISE: leveraging responsible AI for service excellence
L Alkire, A Bilgihan, M Bui, AJ Buoye, S Dogan, S Kim
Journal of Service Management, 2024
2024
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