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Dr. Donyawan Chantokul
Dr. Donyawan Chantokul
Marketing Lecturer, Assumption University
在 msme.au.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Supporting Student Engagement and Academic Guidance through a Chatbot in Blended Learning
V Buraphadeja, D Chantokul
International Journal on E-Learning, 241-253, 2024
12024
The Effects of the Parasocial Relationship with Celebrity YouTubers Towards Thai Middle Aged Viewers’ Purchase Intentions: The Role of Self-disclosure, Self-brand Connection …
D Chantokul, M Chantamas
Journal of Business Administration The Association of Private Higher …, 2023
12023
The effect of the parasocial relationship with celebrity youtubers towards Thai middle aged viewers’ purchase intentions: the moderator role of self-disclosure and the mediator …
D Chantokul
Bangkok: Assumption University, 2023
2023
Serial Mediation Model of Parasocial Relationship: Case Study of Fitness Influencers
D Chantokul, W Sirichaleechai, M Chantamas
Journal of Communication and Management NIDA (e-Journal) 9 (3), 37-56, 2023
2023
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