| Media relations and the Internet: How Fortune 500 company Web sites assist journalists in news gathering C Callison Public relations review 29 (1), 29-41, 2003 | 287 | 2003 |
| Imagery effects on the selective reading of Internet newsmagazines S Knobloch, M Hastall, D Zillmann, C Callison Communication Research 30 (1), 3-29, 2003 | 237 | 2003 |
| Audience attitudes towards brand (product) placement: Singapore and the United States JA Karrh, KT Frith, C Callison International Journal of Advertising 20 (1), 3-24, 2001 | 231 | 2001 |
| Effects of lead framing on selective exposure to internet news reports D Zillmann, L Chen, S Knobloch, C Callison Communication research 31 (1), 58-81, 2004 | 229 | 2004 |
| Do PR practitioners have a PR problem?: The effect of associating a source with public relations and client-negative news on audience perception of credibility C Callison Journal of Public Relations Research 13 (3), 219-234, 2001 | 150 | 2001 |
| Children's sex-stereotyped self-socialization through selective exposure to entertainment: Cross-cultural experiments in Germany, China, and the United States S Knobloch, C Callison, L Chen, A Fritzsche, D Zillmann Journal of Communication 55 (1), 122-138, 2005 | 98 | 2005 |
| The good, the bad, and the ugly: Perceptions of public relations practitioners C Callison Journal of Public Relations Research 16 (4), 371-389, 2004 | 93 | 2004 |
| Web presence of universities: Is higher education sending the right message online? EM Will, C Callison Public Relations Review 32 (2), 180-183, 2006 | 71 | 2006 |
| Sounds exciting!!: The effects of auditory complexity on listeners' attitudes and memory for radio promotional announcements RF Potter, C Callison Journal of radio studies 7 (1), 29-51, 2000 | 64 | 2000 |
| Quantitative literacy and affective reactivity in processing statistical information and case histories in the news R Gibson, C Callison, D Zillmann Media Psychology 14 (1), 96-120, 2011 | 47 | 2011 |
| PR in the ER: Managing internal organization–public relationships in a hospital emergency department T Seltzer, E Gardner, S Bichard, C Callison Public Relations Review 38 (1), 128-136, 2012 | 44 | 2012 |
| Quantitative media literacy: Individual differences in dealing with numbers in the news D Zillmann, C Callison, R Gibson Media Psychology 12 (4), 394-416, 2009 | 43 | 2009 |
| Credibility of PR practitioners: The impact of professional journalism background on trustworthiness, expertness, and homophily evaluations S Sinaga, C Callison Public Relations Review 34 (3), 291-293, 2008 | 42 | 2008 |
| Targeting mood: Using comedy or serious movie trailers MB Devlin, LT Chambers, C Callison Journal of Broadcasting & Electronic Media 55 (4), 581-595, 2011 | 39 | 2011 |
| Influence of responsiveness, accessibility, and professionalism on journalists’ perceptions of Southwest Airlines public relations C Callison, T Seltzer Public Relations Review 36 (2), 141-146, 2010 | 37 | 2010 |
| Effect of company affiliation on credibility in the blogosphere L Bates, C Callison Association for Education in Journalism and Mass Communication Conference …, 2008 | 34 | 2008 |
| Company affiliation and communicative ability: How perceived organizational ties influence source persuasiveness in a company-negative news environment C Callison, D Zillmann Journal of Public Relations Research 14 (2), 85-102, 2002 | 33 | 2002 |
| Hegemonic masculinity in hip-hop music? Difference in brand mention in rap music based on the rapper's gender S Mohammed-Baksh, C Callison Journal of Promotion Management 21 (3), 351-370, 2015 | 31 | 2015 |
| Smart friendly liars: Public perception of public relations practitioners over time C Callison, PF Merle, T Seltzer Public Relations Review 40 (5), 829-831, 2014 | 30 | 2014 |
| “Listening to Maybach in My Maybach”: Evolution of Product Mention in Music Across the Millennium's First Decade S Baksh-Mohammed, C Callison Journal of promotion management 20 (1), 20-35, 2014 | 23 | 2014 |
