| Viral marketing: new form of word of mouth through internet PR Datta, DN Chowdhury, BR Chakaraborty BUSINESS REVIEW (CAMBRIDGE) 3 (2), 69-75, 2005 | 188 | 2005 |
| The determinants of brand loyalty PR Datta Journal of American Academy of Business 3 (1/2), 138-144, 2003 | 177 | 2003 |
| An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh P Datta, P Fraser, M Lebcir Journal of Business and Retail Management Research 13 (2), 20-35, 2018 | 28 | 2018 |
| An examination into customer relationship marketing and customer retention in grocery food retailing in Bangladesh: Proposed Research Agenda PR Datta International Trade and Academic Research Conference, 2010 | 17 | 2010 |
| Relationship Marketing and Customer Retention in Bangladesh’s Food Retailing Sector P Datta Hertfordshire University, UK, 2018 | 14 | 2018 |
| Relationship marketing and its effects on customer retention PR Datta, T Cuong, HT Nguyen, H Nguyen 2007 ABR & TLC Conference Proceedings, Hawaii, USA, 2007 | 13 | 2007 |
| The impact of leadership style on employee motivation in the automotive industry: A British perspective NA Vasileva, P Datta Journal of Business and Retail Management Research 16 (01), 2021 | 9 | 2021 |
| Marketing Culture, Psychology Wellness, Ethical Climate, Service Performance A Musiime, J Ntayi, PR Datta, M Samuel Journal of Business & Retail management Research 3 (2), 2009 | 9* | 2009 |
| Karma yoga, its origins, fundamentals and seven life constructs DP Datta, MT Jones International Journal of Hinduism & Philosophy 1 (1), 12-23, 2019 | 7* | 2019 |
| Micro-Compass quality assurance short programme: Designing effective quality assurance systems in HE Institutions in Bangladesh P Datta, DMJ Graves International Journal of Higher Education Management 8 (1), 2021 | 5 | 2021 |
| Corporate Governance Practices in the Banking and Finance Sector: Perspectives from Bangladesh MN Hossain, RMK Alam, P Datta, MT Jones Journal of Business and Retail management Research 13 (1), 269-280, 2018 | 5 | 2018 |
| Relationship marketing: Towards a definition PR Datta, A Bairagee The Business & Management Review 2 (2), 174, 2012 | 5 | 2012 |
| Ralationship Marketing: Various School of Thoughts and Future Research Agenda PR Datta, O Omar, G Dixon Presented at the International Conference on Corporate Governance & Business …, 2011 | 5 | 2011 |
| Determinants of grocery store loyalty of consumers in Bangladesh PR Datta, BR Chakraborty Journal of Business and Retail Management Research 4 (1), 2013 | 4 | 2013 |
| A conceptual framework of customer retention strategy (CRS) PR Datta The Business & Management Review 2 (2), 139, 2012 | 4 | 2012 |
| Do the organizational proficiencies dominate in innovation and can manage the major factors of innovation? A Systematic Literature Review of Last 5 Decades MN Newaz, P Datta, RMK Alam Journal of Business and Retail Management Research 16 (02), 2022 | 3 | 2022 |
| Being published in reputable academic and scientific journals: Key criteria for acceptance P Datta, MT Jones International Journal of Higher Education Management 5 (1), 49-63, 2018 | 3 | 2018 |
| The changing retail Market landscape PR Datta Daily Financial Express, Bangladesh on the 17th February 2018, 2018 | 3 | 2018 |
| Bridging the Housing Gap in Less Developed Countries PR Datta, G Akwensivie, A Divine Mawuli Akwensivie Journal of Business and Retail Management Research 1 (1), 2012 | 2 | 2012 |
| Marketing culture and marketing effectiveness: A reflection in the Ugandan telecommunication industry M Andrew, PR Datta Journal of Business and Retail Management Research 1 (2), 2012 | 2 | 2012 |
