| The effect of customer trust on customer loyalty and repurchase intention: The moderating influence of perceived CSR NK Upamannyu, C Gulati, A Chack, G Kaur International Journal of Research in IT, Management and Engineering 5 (4), 1-31, 2015 | 169 | 2015 |
| Effect of brand image on customer satisfaction & loyalty intention and the role of customer satisfaction between brand image and loyalty intention NK Upamannyu, S Sankpal Journal of social science research 3 (2), 274-285, 2014 | 94 | 2014 |
| Effect of brand trust, brand affect and brand image on customer brand loyalty and consumer brand extension attitude in FMCG sector NK Upamannyu, G Mathur Prima 3 (2), 1, 2013 | 82 | 2013 |
| Effect of brand trust, brand image on customer brand loyalty in FMCG Sector at Gwalior Region DNK Upamannyu, C Gulati, DG Mathur Schollars World 2 (2), 2014 | 72 | 2014 |
| Effect of corporate image on brand trust and brand affect NK Upamannyu, SS Bhakar, M Gupta International Journal of Applied Science-Research and Review 2 (1), 20-33, 2015 | 55 | 2015 |
| Effect of customer satisfaction on brand image & loyalty intention: A study of cosmetic product NK Upamannyu, SS Bhakar International Journal of Research in Business and Technology (ISSN: 2291 …, 2014 | 36 | 2014 |
| The connection between self concept (actual self congruence & ideal self congruence) on brand preferences NK Upamannyu, G Mathur, SS Bhakar International Journal of Management Excellence 3 (1), 308-319, 2014 | 24 | 2014 |
| The effect of brand prestige on brand preference and word of mouth: The moderator role of customer involvement NK Upamannyu, SS Bhakar, AS Chauhan Asian Journal of Research in Marketing 4 (2), 123-140, 2015 | 14 | 2015 |
| Antecedents of customer loyalty and word of mouth: A study on consumer durables in emerging economies NK Upamannyu, S Rajput, SS Bhakar FIIB Business Review 12 (4), 439-458, 2023 | 12 | 2023 |
| Social media campaigns and domestic products consumption: A study on an emerging economy S Rajput, G Dash, N Upamannyu, BK Sharma, P Singh Cogent Business & Management 9 (1), 2143018, 2022 | 10 | 2022 |
| The impact of brand trust on customer loyalty: a study of FMCG sector at Gwalior region N Upamannyu, A Maheshwari, P Bhakuni International Monthly Refereed Journal of Research in Management …, 2006 | 8 | 2006 |
| Examining the Influence of Mentoring on Organizational Commitment and Performance M Mittal, NK Upamanyu Internet access: https://www. researchgate. net/publication …, 2017 | 4 | 2017 |
| Assessing the moderating relationship for mobile learning apps: A study of students in college context R Chauhan, NK Upamannyu Prestige International Journal of Management & IT-Sanchayan 6 (1), 116-140, 2017 | 2 | 2017 |
| Dominancy of receptiveness quality during recreational visits with reference to MP tourism resorts S Rajput, NK Upamannyu, P Singhal, N Sharma Gitarattan International Business School 8 (1), 1-8, 2016 | 2 | 2016 |
| Effect of Customer Loyalty Programme on Customer Retention: A Study of Organized Retail Sector in Gwalior SS Bhakar, N Upamannyu, P Aronkar, C Lal, S Chib, S Jauhari, ... A Handbook on Writing Research Paper in Social Sciences, 47-75, 2015 | 2 | 2015 |
| A Study on The Effect of Impulsivity and Conformity Behavior on Impulse Buying Behavior of Students P Bhakuni, N Upamannyu, A Maheshwari Abhinav, 2013 | 2 | 2013 |
| Impact of wpi, exchange rate, gold rate, forex and market capitalization on NSE returns A Maheshwari, N Upamannyu, P Bhakuni, A Saban International Monthly Refereed Journal of Research in Management …, 2013 | 1 | 2013 |
| Exploring the Impact of Buying Dimensions on Purchase Intention G Soin, KS Thakur, RK Khatik, NK Upamannyu Management 1, 24, 2024 | | 2024 |
| The Effect of Purchasing Situation and Conformity Behavior on Young Buyer’s Impulse Buying: A Study of Readymade Apparels N Upamannyu, CK Dantre, P Mathur, P Chaudhari, L Dubey, L Mishra, ... RESEARCH TO MANUSCRIPT, 269, 2016 | | 2016 |
| Perceived Ethical Climate, Supervisory Trust and Job Satisfaction among Sales Persons G Mathur, N Upamannyu, NS Rathore Indian Society for Training & Development 5 (1), 25-39, 2014 | | 2014 |
