Green marketing: development of construct and its evolution VK Laheri, H Dangi, A Vohra Asia-Pacific Journal of Management Research and Innovation 10 (2), 147-155, 2014 | 46 | 2014 |
Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods A Kumar, A Vohra, HK Dangi International Journal of Consumer Studies 41 (2), 121-137, 2017 | 41 | 2017 |
Influencer marketing: Role of influencer credibility and congruence on brand attitude and eWOM Dhun, HK Dangi Journal of Internet Commerce 22 (sup1), S28-S72, 2023 | 39 | 2023 |
Personalisation in marketing: an exploratory study H Dangi, A Malik International Journal of Internet Marketing and Advertising 11 (2), 124-136, 2017 | 22 | 2017 |
Drivers and indicators of performance in relief chain: An empirical study AK Bardhan, HK Dangi Global Business Review 17 (1), 88-104, 2016 | 16 | 2016 |
Business research methods HK Dangi, S Dewen Vikas Publishing House, 2016 | 14 | 2016 |
Customer engagement: a systematic review and future research agenda G Kaur, P Deshwal, HK Dangi International Journal of Internet Marketing and Advertising 18 (2-3), 148-180, 2023 | 12 | 2023 |
Humanitarian relief logistics: an exploratory study for need and importance of performance measurement system H Dangi, AK Bardhan, AS Narag International Journal of Logistics Systems and Management 13 (1), 1-16, 2012 | 12 | 2012 |
Fire risk assessment and fire hazard zonation mapping using GIS in South-West division of Delhi S Tomar, A Kaur, K Sarma, HK Dangi J. Adv. Res. Appl. Sci 5, 213-220, 2018 | 11 | 2018 |
Act like a retailer, think like a brand: An overview of retailer brand equity and agenda for future research in Indian context Rashmi, H Dangi Asia-Pacific Journal of Management Research and Innovation 12 (1), 67-84, 2016 | 9 | 2016 |
The purchase pattern of poor for fast moving consumer goods: An empirical study of poor in India A Kumar, HK Dangi, A Vohra International Journal of Management and Business Research 5 (2), 79-94, 2015 | 9 | 2015 |
A qualitative inquiry on information search behaviour for services in India A Malik, HK Dangi Indian Journal of Marketing 51 (3), 8-20, 2021 | 8 | 2021 |
Fire risk analysis using geospatial approach and mitigation measures for South-West Delhi S Tomar, A Kaur, HK Dangi, T Ghawana, K Sarma International Journal of Emerging Research in Management &Technology 6 (8 …, 2017 | 7 | 2017 |
Some critical success factors in planning humanitarian relief operations in India HK Dangi, AK Bardhan International Journal of Emergency Management 10 (2), 103-121, 2014 | 5 | 2014 |
Study of unit cost of medical intensive care unit at tertiary care hospital in government set up in New Delhi AK Gadpayle, H Dangi, KGS Debopriya, S Kant Int J Res Found Hosp Health Care Admin 2, 10-4, 2014 | 4 | 2014 |
Blinded or branded? Effect of brand cues on customer evaluation of store brands versus national brands in an emerging market Rashmi, HK Dangi International Journal of Indian Culture and Business Management 16 (2), 170-205, 2018 | 2 | 2018 |
Fire incident mapping and risk analysis-a case study of South-West division of Delhi S Tomar, A Kaur, HK Dangi, K Sarma Fire Engineer 41 (4), 21-34, 2016 | 2 | 2016 |
Social Networking Sites and Civic Participation: Analyzing the Mediating Role of Online Bridging Social Capital A Kaur, HK Dangi Transnational Marketing Journal 9 (3), 645-666, 2021 | 1 | 2021 |
Social Media Analytics: The Next Big Thing? R Saini, HK Dangi Ramanujan International Journal of Business and Research 4, 189-207, 2019 | 1 | 2019 |
Structural Equation Modelling: A Powerful Antibiotic HK Dangi, A Kaur, J Jham Journal of Business Thought, 19-23, 2019 | 1 | 2019 |