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William Northington
William Northington
Associate Professor of Marketing, Appalachian State University
在 appstate.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
The influence of supply chain management competency on customer satisfaction and shareholder value
A Ellinger, H Shin, WM Northington, FG Adams, D Hofman, K O'Marah
Supply chain management: an international journal 17 (3), 249-262, 2012
1682012
Frontline service employee compliance with customer special requests
SE Beatty, J Ogilvie, WM Northington, MP Harrison, BB Holloway, S Wang
Journal of Service Research 19 (2), 158-173, 2016
662016
I don't want to be a rule enforcer during the COVID-19 pandemic: frontline employees' plight
WM Northington, ST Gillison, SE Beatty, S Vivek
Journal of Retailing and Consumer Services 63, 102723, 2021
472021
Understanding customer bargaining in retail stores: A customer perspective
ST Gillison, WM Northington, SE Beatty
Journal of Marketing Theory and Practice 22 (2), 151-168, 2014
292014
Service employees' willingness to report complaints scale: Cross-country application and replication
G Walsh, WM Northington, P Hille, D Dose
Journal of Business Research 68 (3), 500-506, 2015
172015
Making inconsistent worlds: a conceptual framework for co-competition
JL Hiler, LA Cook, WM Northington
Journal of Consumer Marketing 35 (3), 254-263, 2018
122018
Employees’ emotional reactions to customer deal requests
ST Gillison, WM Northington, SE Beatty
Journal of Marketing Theory and Practice 24 (2), 147-165, 2016
122016
Shopper deal seeking across channels: An updated view
ST Gillison, WM Northington, SE Beatty, JM Arnold
Journal of Marketing Theory and Practice 27 (2), 123-139, 2019
102019
Cultural personal values and switching costs perceptions: Beyond Hofstede
M Blut, SE Beatty, WM Northington
Journal of Business Research 150, 339-353, 2022
82022
Do gambling game choices reflect a recreational gambler’s motivations?
A Lindridge, SE Beatty, WM Northington
Qualitative Market Research: An International Journal 21 (3), 296-315, 2018
62018
Examining reactive customer engagement strategies in online shopping cart abandonment: A regulatory fit perspective
J Ogilvie, K Lindsey, K Reynolds, WM Northington
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
52016
Shoppers’ digital deal seeking: Charting new territory
ST Gillison, SE Beatty, WM Northington
Journal of Marketing Theory and Practice 30 (2), 257-277, 2022
32022
Responding to customers’“Gray” requests: The service employee dilemma
MP Harrison, WM Northington, SE Beatty, BB Holloway, S Wang
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
32017
FLEs' concerns with misbehaving customers in the time of COVID and beyond
ST Gillison, SE Beatty, WM Northington, S Vivek
Journal of Service Theory and Practice 33 (6), 771-795, 2023
12023
Can you ask “too much” of your customers?
VM Landers, CB Gabler, HE Hardman, WM Northington
Journal of Services Marketing 37 (4), 531-546, 2023
12023
Trajectory-Based Segmentation of Loyalty Program-Type Data
AW Allaway, G D’Souza, D Berkowitz, WM Northington
The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017
12017
The Relationship Between Motivation, Self-Control and Locus of Control within Gambling
WM Northington, SE Beatty, AM Lindridge
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
12015
Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media
VM Landers, MP Harrison, WM Northington
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
12015
Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract
LA Cook, W Northington, J Hiler
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
2019
Towards an Understanding of the Role of Context on the Psychological Meaning of Products and Brands
K McManus, WM Northington
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
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