关注
Anna Carolina Boechat, Ph.D
Anna Carolina Boechat, Ph.D
Assistant Professor, IADE
在 universidadeeuropeia.pt 的电子邮件经过验证
标题
引用次数
引用次数
年份
Uma reflexão conceptual sobre a Responsabilidade Social Corporativa e a sua relação com a Comunicação Estratégica
AC Boechat, AM Barreto
Media & Jornalismo 18 (33), 25-42, 2018
102018
The Impact of Brand Activism on Brand Equity Among Generation Z Consumers
P Kubetzek
PQDT-Global, 2022
22022
Why don’t we consume energy more efficiently? a Lisbon Parish council case study
AM Barreto, N Correia de Brito, AC Boechat, L Oliveira Martins, F Martins
Frontiers in Energy Efficiency 1, 1250795, 2023
12023
The impact of Corporate Social Responsibility on brand loyalty and brand attachment: an analysis of the Portuguese brand Delta Cafés
AC Boechat, J Morais, A Moura, AM Barreto
12022
Eatertainment: Staging Food and Experiences for Brand Competitiveness in Restaurants
R Danhauser, AC Boechat, AI Inácio, P Tavares
Impact of Digitalization on Communication Dynamics, 299-342, 2025
2025
Impact of Digitalization on Communication Dynamics
ARAC Boechat
Rosário, A. T. & Boechat, A. C. (Eds.). (2025). Impact of Digitalization on …, 2025
2025
How Automated Machine Learning Can Improve Business.
AT Rosário, AC Boechat
Applied Sciences (2076-3417) 14 (19), 2024
2024
Exploring the Intersection Between Data-Driven Marketing and Economics: A Bibliometric Review as a Methodological Solution.
MJ dos Santos, J. R., Machado, A. D., Sacavém, A., Boechat, A. C., & Sousa
Data-Driven Marketing for Strategic Success 1, 73-100, 2024
2024
EMPLOYER BRANDING E SÍNDROME DE DOWN: UMA ANÁLISE EXPLORATÓRIA DAS PRÁTICAS INCLUSIVAS EM PORTUGAL
AC Bernardo, S. & Boechat
Jornadas da Comunicação Aplicada - Escola Superior de Educação de Viseu …, 2024
2024
A LITERATURE REVIEW OF PERSONALISATION IN MARKETING: CURRENT PERCEPTIONS, CHALLENGES, AND INSIGHTS FOR THE FUTURE
A Danieli, AC Boechat
International Symposium on Communication, Information, and Society, 2024
2024
THE USE OF VOICE IN THE CONTEXT OF MARKETING: INSIGHTS AND PERSPECTIVES FROM PORTUGAL
D Carrageta, AC Boechat
International Symposium on Communication, Information, and Society, 2024
2024
Metaverso e o futuro do Marketing
AC Boechat
Mad Marketing | IADE, 2024
2024
A SOCIAL CAPITAL APPROACH TO STUDY COOPETITION INVOLVING SMES
N Baptista, N Boechat, Anna, Matos
10th International Paris Congress on Social Sciences and Humanities, 2024
2024
EXPLORING COOPETITION AS A STRATEGY FOR SMALL AND MEDIUM SIZE COMPANIES
N Baptista, N Boechat, Anna, Matos
10th International Paris Congress on Social Sciences and Humanities, 2024
2024
O impacto da sustentabilidade da ‘The Body Shop’ na reputação, intenção de compra, qualidade percebida e lealdade à marca
MOGR Torgal, AC Boechat
Universidade Católica Portuguesa, 2024
2024
A Influência da Inteligência Artificial no Consumo de Moda em Portugal: Satisfação e Valorização do Consumidor
M Feital, AC Boechat
Universidade Católica Portuguesa, 2024
2024
Smart Cities and Sustainable Urban Development
AT Rosário, AC Boechat
2024
How Automated Machine Learning Can Boost Business
AT Rosário, AC Boechat
2024
Systematic Literature Review: Bibliometrics on Ethics Practised by Influencers
AT Rosário, AC Boechat
Global Perspectives on Social Media Influencers and Strategic Business …, 2024
2024
Metaverso (Entry)
N Yannara, B Anna Carolina, R Élmano
Negre, Y., Boechat, A. C., Ricarte, É. (2024). Metaverso. Dicionário de …, 2024
2024
系统目前无法执行此操作,请稍后再试。
文章 1–20