| Consumers and brands across the globe: Research synthesis and new directions Z Gürhan-Canli, G Sarial-Abi, C Hayran Journal of International Marketing 26 (1), 96-117, 2018 | 189 | 2018 |
| Well-being and fear of missing out (FOMO) on digital content in the time of COVID-19: A correlational analysis among university students C Hayran, L Anik International journal of environmental research and public health 18 (4), 1974, 2021 | 126 | 2021 |
| A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences C Hayran, L Anik, Z Gürhan-Canli PLoS One 15 (4), e0232318, 2020 | 94 | 2020 |
| Customer-based brand equity in a technologically fast-paced, connected, and constrained environment Z Gürhan-Canli, C Hayran, G Sarial-Abi AMS review 6, 23-32, 2016 | 81 | 2016 |
| Exploring the Antecedents and Consumer Behavioral Consequences of" Feeling of Missing Out (FOMO)" C Hayran, L Anik, Z GÜRhan-Canh Advances in consumer research 44, 468-469, 2016 | 61 | 2016 |
| Message framing effects on individuals' social distancing and helping behavior during the COVID-19 pandemic M Ceylan, C Hayran Frontiers in psychology 12, 579164, 2021 | 53 | 2021 |
| How, when, and why do attribute-complementary versus attribute-similar cobrands affect brand evaluations: A concept combination perspective V Swaminathan, Z Gürhan-Canli, U Kubat, C Hayran Journal of Consumer Research 42 (1), 45-58, 2015 | 50 | 2015 |
| Feeling of missing out (FOMO) and its marketing implications C Hayran, L Anik, Z Gürhan-Canli Marketing Science Institute Working Paper Series 16, 16-131, 2016 | 15 | 2016 |
| Culture and branding Z Gürhan-Canli, C Hayran, G Sarial-Abi Cross cultural issues in consumer science and consumer psychology: Current …, 2017 | 14 | 2017 |
| Impact of social media brand blunders on brand trust and brand liking C Hayran, M Ceylan International Journal of Market Research 65 (4), 466-483, 2023 | 8 | 2023 |
| Understanding the feeling of missing out: A temporal perspective C Hayran, Z Gürhan-Canli Personality and Individual Differences 185, 111307, 2022 | 8 | 2022 |
| Dimensions of frugality R Bayer, ZG Canli, C Hayran Advances in Consumer Research 49, 95-98, 2021 | 6 | 2021 |
| Brand extensions C Hayran, Z Gürhan-Canli The Routledge companion to contemporary brand management, 136-152, 2016 | 5 | 2016 |
| 7-L: Role of Arousal in Experiencing Feeling of Missing Out C Hayran, Z Gurhan-Canli ACR North American Advances, 2017 | 3 | 2017 |
| Multiple shades of culture: Insights from experimental consumer research Z Gürhan-Canli, G Sarial-Abi, C Hayran The Routledge companion to consumer behavior, 473-488, 2017 | 2 | 2017 |
| Impact of the number of followers and social interaction in social media influencer marketing success CH Şanlı, M Ceylan İnternet Uygulamaları ve Yönetimi Dergisi 14 (2), 14-25, 2023 | 1 | 2023 |
| HIGH AND LOW AROUSAL FOMO (FEAR OF MISSING OUT) STATES AND THEIR EFFECTS ON CONSUMERS'PRODUCT AND EXPERIENCE PREFERENCES. C HAYRAN, Z GÜRHAN CANLI Journal of Marketing & Marketing Research/Pazarlama & Pazarlama …, 2023 | | 2023 |
| IMPACT OF THE NUMBER AND CONGRUENCE OF COBRANDING PARTNERS ON EVALUATIONS OF THE STRENGTH AND UNIQUENESS OF A FOCAL BRAND'S CORE ASSOCIATIONS. C HAYRAN Journal of Marketing & Marketing Research/Pazarlama & Pazarlama …, 2023 | | 2023 |
| THE ROLE OF PRESTIGIOUS AND FUNCTIONAL BRAND CONCEPTS AND PRODUCT FIT IN CONSUMERS'EVALUATIONS OF CO-BRANDED PARTNERSHIPS. C HAYRAN Journal of Marketing & Marketing Research/Pazarlama & Pazarlama …, 2023 | | 2023 |
| Complementary or Similar? The Impact of Concept Combination Styles on Evaluations of Co-branded Partnerships V SWAMINATHAN, Z GÜRHAN-CANLI, U KUBAT, C HAYRAN | | |
