Įtakos darymas auditorijai kaip komunikacinė funkcija prekės ženklo valdyme E Juozėnaitė Socialiniai tyrimai 44 (2), 84-97, 2021 | 2 | 2021 |
The role of conflict management in public relations E Juozėnaitė Social transformations in contemporary society (STICS 2023): Proceedings of …, 2023 | 1 | 2023 |
Building up brand meaning for consumers through social, individual, mental, and spiritual dimensions E Juozėnaitė Social transformations in contemporary society (STICS 2022): proceedings of …, 2022 | 1 | 2022 |
INFLUENCER MARKETING AS THE MAIN TOOL IN ENCOURAGING USER-GENERATED CONTENT T Limba, E Juozėnaitė 16th International Conference on Education and New Learning Technologies …, 2024 | | 2024 |
OPPORTUNITIES FOR PUBLIC RELATIONS SPECIALISTS TO ENHANCE THEIR KNOWLEDGE IN MANAGING NEGATIVE UGC T Limba, E Juozėnaitė INTED2024 Proceedings, 1874-1883, 2024 | | 2024 |
Direct marketing in Lithuania under GDPR: Consent and legitimate interests T Limba, A Šidlauskas, E Juozėnaitė Proceedings of the 12th International Conference on Applied Economics …, 2023 | | 2023 |
Emotion-based communication: the specifics of fear and hope tactics E Juozėnaitė Socialiniai tyrimai 46 (1), 103-117, 2023 | | 2023 |
OPPORTUNITIES FOR PUBLIC RELATIONS SPECIALISTS TO ENHANCE THEIR KNOWLEDGE IN MANAGING NEGATIVE UGC T Limba, E Juozėnaitė 18th International Technology, Education and Development Conference, 2023 | | 2023 |
Emocijomis grįsta komunikacija: baimės ir vilties taktikų specifika E Juozėnaitė Socialiniai tyrimai 46 (1), 103-117, 2023 | | 2023 |
BRAND COMMUNITY AS A VERSATILE BRAND-BUILDING TOOL E Juozėnaitė EDULEARN23 Proceedings, 6614-6622, 2023 | | 2023 |
Scent marketing effects on consumer perceptions and behavior E Juozėnaitė TEMEL–international journal 7 (1), 1-12, 2023 | | 2023 |
Effective Crisis Communication Strategy as a Tool in Cybersecurity Incident Management E Juozėnaitė Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų …, 2022 | | 2022 |
THE ROLE OF USER-GENERATED CONTENT IN BRAND COMMUNICATION AND THE TACTICS TO ENCOURAGE IT T Limba, A Šidlauskas, E Juozėnaitė ICERI2022 Proceedings, 865-871, 2022 | | 2022 |
Influence to the Audience as a Communicative Function in Brand Management E Juozėnaitė Socialiniai tyrimai 44 (2), 84-97, 2021 | | 2021 |