| Key factors affecting consumer behavior in the Thailand offline marketing: Research synthesis by systematic literature review and data mining techniques A Punpukdee, C Wattana, W Punpairoj, U Srichuachom, P Yaklai, ... Journal of Humanities and Social Sciences Thonburi University 15 (2), 21-32, 2021 | 4 | 2021 |
| The Influence of Innovativeness on Revisit Intention: The Mediating Role of Word-of-Mouth in Augmented Reality for Tourism in Thailand W Punpairoj, KS Namahoot, C Wattana, V Rattanawiboonsom International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | 1 | 2023 |
| BROTH: The Broad Recommender Ontology for Thai Herbs CS Namahoot, KS Namahoot, W Punpairoj, C Wattana, M Brückner, ... ECTI Transactions on Computer and Information Technology (ECTI-CIT) 18 (3 …, 2024 | | 2024 |
| Comparative Study of Factors Influencing the Adoption or Non-Adoption of Healthcare Services at Newly Opening Private Hospitals A Punpukdee, C Wattana, W Punpairoj, U Srichuachom, P Yaklai, ... Journal of Humanities and Social Sciences Thonburi University 18 (2), 18-34, 2024 | | 2024 |
| Structural Equation Modeling in Acceptance of Herbal Platform Services in Thailand KS Namahoot, CS Namahoot, W Punpairoj, C Wattana MUT Journal of Business Administration 20 (1), 174-190, 2023 | | 2023 |
| Thai Private Hospitals' Innovative Healthcare Cultivation: An Exploratory Factor Analysis (EFA) A Punpukdee, C Wattana, W Punpairoj, U Srichuachom, P Yaklai, ... MBA-KKU Journal 16 (2), 32-67, 2023 | | 2023 |
| Augmented Reality Technology Adoption in Tourism Using Structural Equation Model KS Namahoot, W Punpairoj, C Wattana, V Rattanawiboonsom International Journal of Professional Business Review: Int. J. Prof. Bus …, 2023 | | 2023 |
| อัจฉริย กร: การ พัฒนา และ ประสิทธิผล W Punpairoj, S Chemsripong, P Katewongsa Journal of Community Development Research (Humanities and Social Sciences …, 2021 | | 2021 |
