Tracking the evolution of the services marketing literature RP Fisk, SW Brown, MJ Bitner Journal of Retailing 69 (1), 61-103, 1993 | 1874 | 1993 |
The impact of other customers on service experiences: a critical incident examination of “getting along” SJ Grove, RP Fisk Journal of retailing 73 (1), 63-85, 1997 | 1220 | 1997 |
Transformative service research: An agenda for the future L Anderson, AL Ostrom, C Corus, RP Fisk, AS Gallan, M Giraldo, ... Journal of Business Research 66 (8), 1203-1210, 2013 | 1088 | 2013 |
Multilevel service design: from customer value constellation to service experience blueprinting L Patrício, RP Fisk, JF Cunha, L Constantine Journal of Service Research 14 (2), 180-200, 2011 | 1015 | 2011 |
Customer experience modeling: from customer experience to service design J Teixeira, L Patrício, NJ Nunes, L Nóbrega, RP Fisk, L Constantine Journal of Service management, 2012 | 665 | 2012 |
Designing multi-interface service experiences: the service experience blueprint L Patrício, RP Fisk, JF Cunha Journal of Service Research 10 (4), 318-334, 2008 | 598 | 2008 |
Managing corporate identity: an internal perspective C Simões, S Dibb, RP Fisk Journal of the Academy of Marketing science 33 (2), 153-168, 2005 | 533 | 2005 |
The development and emergence of services marketing thought SW Brown, RP Fisk, M Jo Bitner International journal of service industry management 5 (1), 21-48, 1994 | 504 | 1994 |
Interactive Services Marketing RP Fisk, SJ Grove, J John Interactive services marketing, 2008 | 429 | 2008 |
Customers behaving badly: a state of the art review, research agenda and implications for practitioners R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt (née Reynolds), ... Journal of Services Marketing 24 (6), 417-429, 2010 | 422 | 2010 |
The dramaturgy of services exchange: an analytical framework for services marketing SJ Grove, RP Fisk Emerging Perspectives on Services Marketing, 45-49, 1983 | 397 | 1983 |
Understanding value co-creation in complex services with many actors N Pinho, G Beirão, L Patrício, RP Fisk Journal of Service Management, 2014 | 370 | 2014 |
The Service Experience as Theater SJ Grove, RP Fisk ACR North American Advances, 1992 | 370 | 1992 |
Participatizing the service encounter: A theoretical framework P Silpakit, RP Fisk Services marketing in a changing environment, 117-121, 1985 | 351 | 1985 |
Conceptualisation and aspirations of transformative service research M Rosenbaum, C Corus, AL Ostrom, L Anderson, RP Fisk, AS Gallan, ... Journal of Research for Consumers, 2011 | 336 | 2011 |
Going green in the service sector: Social responsibility issues, implications and implementation SJ Grove, RP Fisk, GM Pickett, N Kangun European journal of marketing 30 (5), 56-66, 1996 | 331 | 1996 |
Storytelling about places: Tourism marketing in the digital age C Bassano, S Barile, P Piciocchi, JC Spohrer, F Iandolo, R Fisk Cities 87, 10-20, 2019 | 327 | 2019 |
Value cocreation in service ecosystems: Investigating health care at the micro, meso, and macro levels G Beirão, L Patrício, RP Fisk Journal of Service Management 28 (2), 227-249, 2017 | 321 | 2017 |
Disconfirmation of equity expectations: Effects on consumer satisfaction with services RP Fisk, CE Young Advances in consumer research 12 (1), 340-345, 1985 | 313 | 1985 |
Assessing the theatrical components of the service encounter: A cluster analysis examination SJ Grove, RP Fisk, MJ Dorsch Service Industries Marketing, 116-134, 2014 | 308 | 2014 |