| Why people would (not) change their media use in response to perceived corporate surveillance J Strycharz, E Kim, CM Segijn Telematics and Informatics 71, 101838, 2022 | 12 | 2022 |
| The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire CM Segijn, E Kim, G Lee, C Gansen, SC Boerman International Journal of Research in Marketing 41 (1), 156-169, 2024 | 8 | 2024 |
| When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness CM Segijn, E Kim, A Sifaoui, SC Boerman Journal of Marketing Communications 29 (4), 317-338, 2023 | 7 | 2023 |
| Intentional ad-viewing to support video creators on digital video-sharing platforms E Kim, J Huh Journal of Marketing Communications 29 (1), 67-81, 2023 | 4 | 2023 |
| Consumer Responses to Ads on Digital Video-Sharing Platforms: The Phenomenon of Intentional Ad-Viewing Behavior E Kim University of Minnesota, 2022 | 2 | 2022 |
| The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude CM Segijn, E Kim, I van Ooijen Journal of Current Issues & Research in Advertising, 1-17, 2024 | 1 | 2024 |
| Data supporting: Automated Object Detection in Mobile Eye-Tracking Research: Comparing Manual Coding with Tag Detection, Shape Detection, Matching, and Machine Learning CM Segijn, P Menheer, G Lee, E Kim, D Olsen, A Hofelich Mohr | | 2024 |
| Intentional Viewing of Skippable Ads on YouTube: An Exploratory Study E Kim, J Huh Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| Synced advertising eye-tracking literacy lab study C Segijn, E Kim, G Lee, SC Boerman OSF, 2021 | | 2021 |
| The Sound Factor in Autoplay Mobile Video Ads E Kim, J Huh Advances in Advertising Research (Vol. XI) Designing and Communicating …, 2021 | | 2021 |
| " I'M WATCHING THIS AD SO YOU CAN MAKE MORE MONEY THAT YOU DESERVE!": VOLUNTARY AD-VIEWING ON YOUTUBE E Kim, J Huh American Academy of Advertising. Conference. Proceedings (Online), 8-8, 2021 | | 2021 |
| CONSUMER RESPONSES TO GENDER-TARGETED ADVERTISING: COMPUTATIONAL RESEARCH ANALYZING THE 2020 SUPER BOWL COMMERCIALS E Kim, D Das, M Nene, RV Chenchu, J Huh, J Srivastava American Academy of Advertising. Conference. Proceedings (Online), 68-68, 2021 | | 2021 |
| EFFECTS OF AUTOPLAY VIDEO ADS IN MOBILE APPS: COMPARING SOUND-ON AND SOUND-OFF ADS E Kim, J Huh American Academy of Advertising. Conference. Proceedings (Online), 56-56, 2020 | | 2020 |
| HOW MUCH IS TOO MUCH? YOUNG ADULTS’ACCEPTANCE OF DATA-BASED AD PERSONALIZATION W Shin, E Kim, J Huh CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 38, 0 | | |
