| Customer responses to CSR in the Pakistani banking industry Z Khan, D Ferguson, A Pérez International Journal of Bank Marketing 33 (4), 471-493, 2015 | 134 | 2015 |
| Corporate social responsibility: a pathway to sustainable competitive advantage? SSA Shah, Z Khan International Journal of Bank Marketing 38 (1), 159-174, 2020 | 108 | 2020 |
| Creating advocates: Understanding the roles of CSR and firm innovativeness SSA Shah, Z Khan Journal of Financial Services Marketing 26, 95-106, 2021 | 28 | 2021 |
| Marketing strategies for highly volatile emerging markets: an empirical study from Pakistani cellular industry A Javed, Z Khan International Journal of Emerging Markets 17 (3), 812-831, 2022 | 26 | 2022 |
| Fostering sustainable relationships in Pakistani cellular service industry through CSR and brand love A Javed, Z Khan South Asian Journal of Business Studies, 2021 | 13 | 2021 |
| CSR and customer orientation: A sustainable pathway towards competitive advantage? A customer’s perspective S Mahmood, Z Khan Social Responsibility Journal 19 (4), 741-755, 2023 | 8 | 2023 |
| Consumer responses to corporate and celebrity philanthropy M Mehwish, Z Khan, SSA Shah SAGE Open 11 (3), 21582440211046949, 2021 | 4 | 2021 |
| Understanding the complexity of customer advocacy intentions resulting from continuance commitment and its antecedents K Zia, D Feguson International Conference on Corporate and Marketing Communications …, 2015 | 2 | 2015 |
Syed Shujaat Ali ShahNational University of Computer and Emerging Sciences,Pakistan在 lhr.nu.edu.pk 的电子邮件经过验证
