How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches KM Miller, R Hofstetter, H Krohmer, ZJ Zhang Journal of marketing research 48 (1), 172-184, 2011 | 600 | 2011 |
Social ties and user-generated content: Evidence from an online social network SK Shriver, HS Nair, R Hofstetter Management Science 59 (6), 1425-1443, 2013 | 290 | 2013 |
Mapping the ethicality of algorithmic pricing: A review of dynamic and personalized pricing P Seele, C Dierksmeier, R Hofstetter, MD Schultz Journal of Business Ethics 170, 697-719, 2021 | 142 | 2021 |
Crypto-marketing: How non-fungible tokens (NFTs) challenge traditional marketing R Hofstetter, E De Bellis, L Brandes, M Clegg, C Lamberton, D Reibstein, ... Marketing Letters 33 (4), 705-711, 2022 | 119 | 2022 |
Successive open innovation contests and incentives: winner‐take‐all or multiple prizes? R Hofstetter, JZ Zhang, A Herrmann Journal of Product Innovation Management 35 (4), 492-517, 2018 | 81 | 2018 |
Should you really produce what consumers like online? Empirical evidence for reciprocal voting in open innovation contests R Hofstetter, S Aryobsei, A Herrmann Journal of Product Innovation Management 35 (2), 209-229, 2018 | 59 | 2018 |
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products? R Hofstetter, KM Miller, H Krohmer, ZJ Zhang Journal of Product Innovation Management 30 (5), 1042-1053, 2013 | 45 | 2013 |
Constraining ideas: How seeing ideas of others harms creativity in open innovation R Hofstetter, DW Dahl, S Aryobsei, A Herrmann Journal of Marketing Research 58 (1), 95-114, 2021 | 44 | 2021 |
A de-biased direct question approach to measuring consumers' willingness to pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International journal of research in marketing 38 (1), 70-84, 2021 | 36 | 2021 |
The effect of default options on choice—Evidence from online product configurators A Herrmann, DG Goldstein, R Stadler, JR Landwehr, M Heitmann, ... Journal of Retailing and Consumer Services 18 (6), 483-491, 2011 | 36 | 2011 |
Temporary sharing prompts unrestrained disclosures that leave lasting negative impressions R Hofstetter, R Rüppell, LK John Proceedings of the National Academy of Sciences 114 (45), 11902-11907, 2017 | 25 | 2017 |
Bessere Preisentscheidungen durch Messung der Zahlungsbereitschaft R Hofstetter, K Miller Marketing Review St. Gallen 26 (5), 32-37, 2009 | 23 | 2009 |
Precision pricing: measuring consumers' willingness to pay accurately KM Miller, R Hofstetter BoD–Books on Demand, 2009 | 20 | 2009 |
Measuring Consumers’ Willingness to Pay. Which Method Fits Best? KM Miller, R Hofstetter, H Krohmer, ZJ Zhang NIM Marketing Intelligence Review 4 (1), 42-49, 2012 | 18 | 2012 |
Methoden der Preisfindung auf B2B-Märkten M Klarmann, K Miller, R Hofstetter Preismanagement auf Business-to-Business Märkten. Preisstrategie …, 2011 | 16 | 2011 |
Unveiling the Mind of the Machine M Clegg, R Hofstetter, E de Bellis, BH Schmitt Journal of Consumer Research, ucad075, 2023 | 15 | 2023 |
A Copycat Penalty: Micro Evidence From An Online Crowdsourcing Platform R Hofstetter, HS Nair, S Misra Stanford University, Graduate School of Business Research Papers, 2018 | 12* | 2018 |
Social ties and user generated content: Evidence from an online social network R Hofstetter, SK Shriver, H Nair, K Miller SSRN eLibrary 59 (6), 1425-1443, 2010 | 12 | 2010 |
Modeling viral marketing dynamics in social networks–Findings from computational experiments with agent-based simulation models C Hildebrand, R Hofstetter, A Herrmann | 8 | 2012 |
Erfolgreiches Influencer-Marketing-Management G Kunath, M Pico, R Hofstetter Marketing Review St. Gallen 35 (2), 14-21, 2018 | 6 | 2018 |