Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh Journal of the academy of marketing science 48, 360-383, 2020 | 371 | 2020 |
Influencing Consumer Choice for Healthy Foods at the Point of Purchase: The role of marketing communication and food pricing strategies IMH Ikonen | 4 | 2021 |
The Bad Taste of Healthy Food Discounts I Ikonen, A Aydinli, PWJ Verlegh Marketing & Public Policy Conference, 2019 | 1 | 2019 |
Motivating Sustainable Energy Consumption Within Organizations: The Role of Analytics and Optimized Communication C Amaral, C Kolsarici, I Ikonen, N Robitaille 2023 Marketing & Public Policy Conference Awards, 2023 | | 2023 |
Motivating Sustainable Energy Consumption Within Organizations: The Role of Artificial Intelligence and Behavioural Nudging C Amaral, C Kolsarici, I Ikonen, N Robitaille European Marketing Academy (EMAC) Annual Conference 2023, 2023 | | 2023 |
Body Size Similarity Between Model And Shopper: Mitigating The Risk In Online Clothes Purchasing Y Zhang, I Ikonen, J Eelen, F Sotgiu Academy of Marketing Science Annual Conference, 2023 | | 2023 |
Category Bias and Front-of-Package Labels I Ikonen, F Buehler AMA MARKETING AND PUBLIC POLICY CONFERENCE, 43, 2022 | | 2022 |
Body size similarity between model and shopper: mitigating the risk in online clothes purchasing J Eelen, I Ikonen European Marketing Academy Annual Conference 2022, 2022 | | 2022 |
Adding Good or Removing Bad: Consumer Response to Nutrition Claims I Ikonen, A Aydinli, PWJ Verlegh European Marketing Academy Annual Conference 2022, 2022 | | 2022 |
She Looks Like Me! How Body Type Similarity Influences Online Clothes Shopping I Ikonen Interactive Marketing Research Conference, 2020 | | 2020 |
Consumer Response to Nutrition Claims: Focus on Adding Good or Removing Bad I Ikonen, A Aydinli, PWJ Verlegh Association for Consumer Research, 2020 | | 2020 |
What food labels can and cannot achieve: A meta-analysis of the impact of front of pack labels I Ikonen, A Aydinli, F Sotgiu, P Verlegh BI-JAMS Thought Leaders' Conference, 2018 | | 2018 |