| New service development: a review of the literature and annotated bibliography A Johne, C Storey European journal of Marketing 32 (3/4), 184-251, 1998 | 1294 | 1998 |
| New service development: initiation strategies D Kelly, C Storey International Journal of Service Industry Management 11 (1), 45-63, 2000 | 447 | 2000 |
| What distinguishes the top performing new products in financial services RG Cooper, CJ Easingwood, S Edgett, EJ Kleinschmidt, C Storey Journal of Product Innovation Management: an international publication of …, 1994 | 439 | 1994 |
| Success factors for service innovation: A meta‐analysis C Storey, P Cankurtaran, P Papastathopoulou, EJ Hultink Journal of Product Innovation Management 33 (5), 527-548, 2016 | 388 | 2016 |
| The augmented service offering: a conceptualization and study of its impact on new service success C Storey, CJ Easingwood Journal of Product Innovation Management: An International Publication of …, 1998 | 319 | 1998 |
| Measuring the performance of new service development activities C Storey, D Kelly Service Industries Journal 21 (2), 71-90, 2001 | 246 | 2001 |
| Types of new product performance: Evidence from the consumer financial services sector C Storey, CJ Easingwood Journal of Business Research 46 (2), 193-203, 1999 | 226 | 1999 |
| The role of knowledge management strategies and task knowledge in stimulating service innovation C Storey, KB Kahn Journal of service research 13 (4), 397-410, 2010 | 213 | 2010 |
| Determinants of new product performance: a study in the financial services sector CD Storey, CJ Easingwood International Journal of Service Industry Management 7 (1), 32-55, 1996 | 201 | 1996 |
| On-line banking: strategic and management challenges E Daniel, C Storey Long Range Planning 30 (6), 890-898, 1997 | 193 | 1997 |
| Absorbing customer knowledge: how customer involvement enables service design success C Storey, C Larbig Journal of Service Research 21 (1), 101-118, 2018 | 188 | 2018 |
| Decomposing the effect of supplier development on relationship benefits: The role of relational capital A Blonska, C Storey, F Rozemeijer, M Wetzels, K de Ruyter Industrial Marketing Management 42 (8), 1295-1306, 2013 | 164 | 2013 |
| The Impact of the New Product Development Project on New Financial Service Success C Storey, C Easingwood Service Industries Journal 13 (3), 40-54, 1993 | 150* | 1993 |
| Success factors for new consumer financial services CJ Easingwood, C Storey International Journal of Bank Marketing 9 (1), 3-10, 1991 | 150 | 1991 |
| The relative impact of culture, strategic orientation and capability on new service development performance C Storey, M Hughes European Journal of Marketing 47 (5/6), 833-856, 2013 | 133 | 2013 |
| Service development success: a contingent approach by knowledge strategy C Storey, FM Hull Journal of Service Management 21 (2), 140-161, 2010 | 127 | 2010 |
| The Value of Multi-Channel Distribution Systems in the Financial Services Sector C Easingwood, S C Service Industries Journal 16 (2), 223-241, 1996 | 122 | 1996 |
| Marketplace Success Factors for New Financial Service Success C Easingwood, C Storey Journal of Services Marketing 7 (1), 41-55, 1993 | 115 | 1993 |
| Innovation in services: the need for knowledge management C Storey, D Kelly Australasian Marketing Journal 10 (1), 59-70, 2002 | 91 | 2002 |
| Internal marketing: a systematic review J Qiu, A Boukis, C Storey Journal of Marketing Theory and Practice 30 (1), 53-67, 2022 | 64 | 2022 |
